Marketing Science Lead (Media Analytics)

As a Marketing Science Lead, you are endlessly curious, always asking the next question to demonstrate the value of marketing science to internal and external stakeholders. With 5 to 8 years of experience leading media analytics projects, you have developed expertise in measurement, reporting, data integration, testing, data visualization, and statistical modeling. You optimize digital marketing through data-driven insights, enjoy cross-functional collaboration, and excel at mentoring analysts to translate findings into actionable recommendations.

You’re eager to grow as a leader by managing a team of analysts, overseeing their priorities, deliverables, and development, while exposing them to all areas of marketing science to expand their skillsets.

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from the Toronto office on Mondays and Thursdays.

You will:

• Ensure analyses, dashboards, and reports meet client needs and deliver actionable insights.
• Shape analytics content and provide thought leadership on methodology and technology.
• Lead end-to-end measurement strategy across multiple accounts and campaign types.
• Partner with media, strategy, and client teams to evaluate how performance is understood and guide optimization.
• Bring proactive recommendations — not just observations.
• Oversee the mapping and implementation of data flows, and ensure compliance with data governance.
• Manage, coach, and develop analysts, and participate in hiring and training.
• Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.

You have:

• B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
• Expertise in Python, R, SQL, or other business-relevant statistical programming language.
• Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
• Experience with visualization platforms (Domo, Tableau, Power BI, Looker etc.), and knowledge of their strengths and limitations.
• Advanced skills in common Microsoft 365 products (Excel, PowerPoint, etc.).
• Experience using GA4.
• Strong communication skills with client-facing experience.
• Proven ability to lead and collaborate with cross-functional teams to deliver measurement solutions that optimize media performance and business impact.
• Experience directing and mentoring analysts.
• 5+ years in media analytics implementation, including:
• Hands-on management of analytics projects to optimize media investment.
• Working with media platforms (Social platforms, CM360, DV360, etc.).
• Media taxonomy strategy and governance.
• Developing measurement plans using first- and third-party data.
• Designing and executing test & learn programs, coordinating test set ups, learning agendas and presenting results. 

You may have:

• Experience working with third-party data tools (Brandwatch, Pathmatics, etc.), website experimentation platforms (Optimizely, Adobe Target, etc.), or Customer Data Platforms (CDP), and their integration into MarTech ecosystems.

What we offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts