Business Analyst ( UK Based )

codalinc· Sales
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📍 Lincoln, England UK

About this role

An Introduction to Codal

Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.

At Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. We promote long-term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights.

About the Role

We are looking for an entry-level Business Analyst to join our team in Lincoln, UK. This is a growth role for someone who wants to start with sales administration, coordination, and analytical support, and develop over time into a strategic sales leader.

You’ll begin by handling follow-ups, preparing client materials, and supporting pitches, while learning our sales processes and tools. Over five years, this role is designed to scale into managing UK sales segments, owning quota, and contributing directly to sales strategy and market growth.

Responsibilities (Year 1–2: Foundations)

  • Manage sales follow-ups within defined timelines and KPIs.
  • Prepare client briefs, adapt sales pitch decks, and support proposals using established baselines.
  • Support sales activities in Salesforce, maintaining accurate records and reporting.
  • Handle administrative tasks across email and CRM, ensuring smooth team operations.
  • Collaborate with senior team members on smaller client opportunities and renewals.
  • Assist with data analysis and reporting in Google Sheets and Salesforce dashboards.

Responsibilities (Year 3–5: Growth & Strategy)

  • Take ownership of small-to-mid-sized deals, managing client communications and delivery.
  • Prepare and coordinate large deal opportunities alongside leadership.
  • Contribute to UK growth strategy, including segment ownership and pipeline development.
  • Begin developing sales strategy insights, supporting leadership with analysis and recommendations.
  • Potentially grow into a role managing sales segments or leading parts of sales operations.

What We’re Looking For

*This is an Office based role and applicants must therefore be resident in the Lincoln or surrounding area, in the UK

  • Strong organisational skills and attention to detail.
  • Confidence with Salesforce (or willingness to learn quickly), Google Sheets, and Google Slides.
  • Excellent written and verbal communication.
  • Analytical mindset with interest in data-driven decision-making.
  • A proactive, self-starter attitude with ambition to grow into sales strategy.
  • Ability to work independently while supporting multiple stakeholders.

A Day in the Life: In Your First Year:

  • Start the day by checking Salesforce and your inbox to ensure all client follow-ups are on track.
  • Update a pipeline report in Google Sheets, highlighting opportunities that need attention.
  • Join a sync with the Sales to align on priorities.
  • Spend part of your day drafting a client brief or adapting a pitch deck using our templates.
  • Support the team by cleaning up Salesforce data and making sure everything is logged accurately.
  • Jump on an internal call to prep for a large client meeting, helping to pull together slides and notes.

Internal Goals for Sales Operations & Business Analyst Coordinator

Short-Term (0–12 months)

  • Ensure 100% of client follow-ups are completed within the window.
  • Maintain accurate, up-to-date records in Salesforce with <5% error rate.
  • Standardise and adapt sales briefs and pitch decks from baselines, with minimal input needed.
  • Provide reliable administrative support across email, scheduling, and CRM workflows.
  • Build competency in Salesforce, Google Sheets, and Google Slides.

Need another reason to hit the “apply” button

  • Training opportunities and incentives – we support professional certifications across engineering and non-engineering roles
  • Industry leading health and wellbeing plan - we partner with several wellbeing support functions for mental health support, eye-health and dental-care
  • Life Assurance 
  • 30 days holiday inclusive
  • Parking / Commute privileges
  • Paid conference attendance days
  • Regular team activities and socials

Note: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams.

At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Frequently Asked Questions

Is the salary disclosed for the Business Analyst ( UK Based ) position at codalinc?
The salary for this Business Analyst ( UK Based ) role at codalinc is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Business Analyst ( UK Based ) position at codalinc located?
This Business Analyst ( UK Based ) role at codalinc is based in Lincoln, England UK. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Business Analyst ( UK Based ) at codalinc belong to?
This Business Analyst ( UK Based ) position is part of the Sales department at codalinc. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Business Analyst ( UK Based ) position at codalinc?
Click the "Apply Now" button on this page. You will be redirected to codalinc's official application portal hosted on greenhouse where you can submit your application directly.
When was the Business Analyst ( UK Based ) job at codalinc posted?
This Business Analyst ( UK Based ) position at codalinc was posted on Oct 7, 2025. Apply as soon as possible — early applications are often reviewed first.
Business Analyst ( UK Based )
codalinc
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