CRM Coordinator - Casino Global Promotions

betsson· Commercial
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📍 Malta

About this role

 

Betsson Group is seeking a self-driven and detail-oriented CRM coordinator with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.

In this role, you'll execute global promotions across multiple brands and markets designed to engage and entertain the group’s wider customer base beyond the game play.

Key Responsibilities

 

  • Project Management: Use JIRA to manage global promotions projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.
  • Execution: Oversee the end-to-end execution of the global promotions calendar.
  • Player Rewards: Configuration of player rewards and bonuses in the campaign systems.
  • Localisation: Collaborate with local copywriters to ensure full localisation of global promotions material, transforming global mechanics into local messages.
  • Quality Assurance: Upload and test customer-facing communications (e.g., SMS, emails, landing pages, onsite messages, banners push notifications, etc.) for promotions, ensuring all assets are fully QA'd, approved, and ready for the scheduled launch.
  • Monitoring: Monitor the ‘shop window’ to ensure all promotions are showing correctly across our products, and that the customer journey is working as intended.
  • Support: Act as the main point of contact for our support team regarding customer queries related to global promotions and collaborate closely with them to optimise the customer journeys to reduce contact-drivers.
  • After-Hours Support: In addition to standard office hours, you will also work on a roster along with other Global Promotions CRM Coordinators to provide afterhours support on any incidents relating to CRM promotions.

 

Requirements

 

  • Regions: Work with regional teams on global promotions localisation.
  • Design & Branding: Work with the branding team on the propositions of promotions, to ensure creative output in line with promotional goals.
  • CRM Projects & Solutions: Offer feedback on enhancements to CRM tools and new player reward types and features. Conduct testing for new CRM product releases.
  • At least one years’ experience from iGaming or from a similar CRM role in another industry.
  • Experience working with Jira, html, and excel.
  • Genuine interest in the online Casino sector.
  • Good project management skills, enabling you to handle multiple campaigns and tasks concurrently.
  • Excellent written and verbal skills in English.
  • Understanding of player bonuses and incentives.
  • Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush. 
  • Experience from working in a multi-brand and/or multi-market environment.
  • Proficiency in Spanish, Portuguese, Greek, Estonian, or Latvian will be considered an advantage.

 

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Frequently Asked Questions

Is the salary disclosed for the CRM Coordinator - Casino Global Promotions position at betsson?
The salary for this CRM Coordinator - Casino Global Promotions role at betsson is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the CRM Coordinator - Casino Global Promotions position at betsson located?
This CRM Coordinator - Casino Global Promotions role at betsson is based in Malta. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the CRM Coordinator - Casino Global Promotions at betsson belong to?
This CRM Coordinator - Casino Global Promotions position is part of the Commercial department at betsson. See the full job description for more information about the team structure and responsibilities.
How do I apply for the CRM Coordinator - Casino Global Promotions position at betsson?
Click the "Apply Now" button on this page. You will be redirected to betsson's official application portal hosted on greenhouse where you can submit your application directly.
When was the CRM Coordinator - Casino Global Promotions job at betsson posted?
This CRM Coordinator - Casino Global Promotions position at betsson was posted on Jun 9, 2026. Apply as soon as possible — early applications are often reviewed first.
CRM Coordinator - Casino Global Promotions
betsson
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