SEO Specialist Senior
betsson· Commercial
About this role
You are passionate about how people discover brands in a fast‑changing search landscape, and you want your work to make a visible impact. As Senior SEO Specialist on hybrid model located in Buenos Aires, you will play a key role within the LATAM Marketing team, shaping how our brand is found across traditional search and emerging discovery platforms.
The Wow
This is a high‑impact role where you truly own organic visibility for Argentina. You will work at the intersection of SEO, AI‑driven discovery, and brand strategy, influencing how users discover us today and in the future.
A taster of what you will be involved with:
- Translate business objectives and market opportunities into prioritized SEO roadmaps that balance growth, scalability, and risk
- Monitor industry trends and conduct ongoing search and competitor research to inform and adapt market‑level SEO strategies
- Execute optimisation initiatives and audits across onsite, offsite, and technical SEO, prioritising actions by performance, efficiency, and impact
- Actively monitor performance and deliver clear insights through reporting on Organic Search and Discoverability KPIs to the LATAM SEO Manager and local marketing teams
- Collaborate with local stakeholders to embed Organic Search and Discoverability best practices, including entities, topical authority, and E‑E‑A‑T principles
- Manage deliverables from external agencies and freelancers, ensuring strong ROI, quality, and performance
- Proactively identify and mitigate SEO risks to protect brand reputation and domain performance
- Contribute to shared best practices, documentation, and learnings to raise SEO and discoverability maturity across the wider organisation
What we are looking for
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- Strong hands‑on experience owning and executing SEO strategies in a dynamic environment
- Solid understanding of onsite, offsite, and technical SEO, including audits and optimisation at scale
- Experience translating business goals into prioritised, actionable SEO roadmaps
- Confidence analysing performance data and communicating insights to both technical and non‑technical stakeholders
- Experience working with SEO tools such as Ahrefs, SEMrush, Conductor, GA4, and AI or automation tools
- Professional working proficiency in English and native‑level Spanish (Argentina)
Nice‑to‑have:- Experience working with AI‑driven search, discovery platforms, or emerging search experiences
- Familiarity with entity‑based SEO, topical authority, and E‑E‑A‑T frameworks
- Experience collaborating in regional or global matrix organisations
What we offer
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
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Frequently Asked Questions
Is the salary disclosed for the SEO Specialist Senior position at betsson?
The salary for this SEO Specialist Senior role at betsson is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the SEO Specialist Senior position at betsson located?
This SEO Specialist Senior role at betsson is based in Buenos Aires. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the SEO Specialist Senior at betsson belong to?
This SEO Specialist Senior position is part of the Commercial department at betsson. See the full job description for more information about the team structure and responsibilities.
How do I apply for the SEO Specialist Senior position at betsson?
Click the "Apply Now" button on this page. You will be redirected to betsson's official application portal hosted on greenhouse where you can submit your application directly.
When was the SEO Specialist Senior job at betsson posted?
This SEO Specialist Senior position at betsson was posted on Apr 7, 2026. Apply as soon as possible — early applications are often reviewed first.
SEO Specialist Senior
betsson
You'll be redirected to betsson's official application page on Greenhouse.