Principal, Ad Operation (Coupang Ads)

coupanginternal· Coupang Ads
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📍 Taipei, Taiwan

About this role

Company Introduction 

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  
 
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. 

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”    

Role Overview  

Coupang Ads is an organization that provides one of the world’s most valuable media solutions, helping businesses from large brands to small vendors connect with potential customers on Coupang through advertising. The Sales Strategy & Operations team at Coupang Ads is responsible for developing and executing sales strategies for the advertising organization, leading the discovery of data-driven insights. This role specializes in launching our ad sales team in Taiwan and requires a deep understanding and insights into both domestic and global large advertisers and brand marketing markets.

What You Will Do 

  • Plan and execute sales programs to achieve targets, and analyze weekly/monthly/quarterly performance for optimization
  • Manage and analyze sales pipelines to identify opportunities and gain customer and market insights through analyzing sales inputs/outputs and vendor trends and performance
  • Collaborate with Product, Marketing, and Analytics teams to develop solutions for sales process optimization and enhance sales productivity
  • Lead cross-functional collaboration through clear communication with various stakeholders across Coupang, including Retail and Marketplace teams

Basic Qualifications  

  • Minimum experience/qualifications:8+ years of experience in e-commerce, advertising or related industry
  • Experience in business operations and strategy execution through strategic thinking
  • Strong ability to make and implement data-driven decisions through analysis
  • Experience in working cross-functionally to lead projects from creating sales strategy to delivering results
  • Deep Excel expertise
  • Mandarin and English language proficiency

Preferred Qualifications 

  • Experience with Salesforce
  • Experience with SQL or data visualization tools (e.g., Tableau, Power BI)

Recruitment Process and Others  

Recruitment Process  

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details to Consider 

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

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Frequently Asked Questions

Is the salary disclosed for the Principal, Ad Operation (Coupang Ads) position at coupanginternal?
The salary for this Principal, Ad Operation (Coupang Ads) role at coupanginternal is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Principal, Ad Operation (Coupang Ads) position at coupanginternal located?
This Principal, Ad Operation (Coupang Ads) role at coupanginternal is based in Taipei, Taiwan. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Principal, Ad Operation (Coupang Ads) at coupanginternal belong to?
This Principal, Ad Operation (Coupang Ads) position is part of the Coupang Ads department at coupanginternal. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Principal, Ad Operation (Coupang Ads) position at coupanginternal?
Click the "Apply Now" button on this page. You will be redirected to coupanginternal's official application portal hosted on greenhouse where you can submit your application directly.
When was the Principal, Ad Operation (Coupang Ads) job at coupanginternal posted?
This Principal, Ad Operation (Coupang Ads) position at coupanginternal was posted on Oct 27, 2025. Apply as soon as possible — early applications are often reviewed first.
Principal, Ad Operation (Coupang Ads)
coupanginternal
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