E-commerce Manager (Trading & Analytics)

Purpose of Position

• CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories.. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
• This role is responsible for maximising CASETiFY’s global DTC web and app revenue by owning day-to-day trading, site experience, and promotional strategy, and turning data and customer insights into actionable commercial decisions.

Job Description

• Own day‑to‑day and weekly trading performance of the global DTC web and app, focusing on sales, conversion, and key site KPIs.
• Plan and manage the trading and promotion calendar across markets, including major campaigns, collab launches, and seasonal peaks.
• Oversee on‑site merchandising and product assortment so the right products, stories, and visuals surface at the right time in each market.
• Drive product discovery through search, SEO, and navigation improvements to help customers find and buy what they want easily.
• Lead site analytics and CRO testing, turning data and customer behaviour into clear actions to improve conversion and basket size.
• Govern all on‑site discount and promotional mechanics, ensuring offers are commercially sound and protect margin and brand.
• Partner closely with Marketing, CRM, Creative, Product, and Tech teams to coordinate campaigns and site changes that support trading goals.
• Report trading results and insights to senior stakeholders, highlighting risks, opportunities, and recommended actions.

Requirement

• 5–8 years of e‑commerce experience in a DTC brand, with hands‑on responsibility for trading, merchandising, or site performance.
• Proven track record of owning sales or revenue targets and planning promotions or campaigns to hit them.
• Strong skills in using web analytics tools (e.g. GA4) to understand customer behaviour and spot trading opportunities.
• Experience managing on‑site merchandising, content, and product launches across multiple markets.
• Comfortable working with promotion and discount mechanics (e.g. promo codes, bundles, flash sales) and measuring their impact.
• Able to work cross‑functionally with marketing, CRM, creative, product, and tech teams, communicating clearly and making data‑backed recommendations.
• Happy to work in a buzzing multicultural environment.
• Proficient in spoken and written Mandarin and English.