Influencer Marketing Manager（ Global Growth）

neteasegames· Designer Team
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📍 Singapore-Guoco Midtown

About this role

Job Description

  1. Strategy & Execution: Responsible for the growth and operation of our overseas influencer/creator network. Develop and execute creator collaboration strategies aligned with our goals for user growth, GMV, ROI, and brand awareness.

  2. Talent Pool Management: Build and maintain a robust pool of overseas creator resources. Continuously expand our network by recruiting gaming, general entertainment, and community-focused influencers/creators (KOLs/KOCs) from platforms like TikTok, YouTube, Instagram, X, Discord, and Twitch.

  3. Campaign & Conversion: Plan and launch impactful marketing initiatives by integrating platform business objectives, gaming trends, and regional market insights. These initiatives include KOL campaigns, micro-influencer missions, CPS/affiliate programs, and community engagement projects to drive content creation, generate sales leads, and improve conversion rates.

  4. Team & Process Management: Oversee the daily management of the overseas team, including goal setting and breakdown, performance tracking, efficiency management, training, and post-project reviews. Establish and refine team processes, including SOPs for influencer outreach, data dashboards, creator databases, and lead management systems to enhance overall team efficiency and partnership success.

  5. Cross-functional Collaboration: Work closely with internal teams in China, including Growth, Merchandising, Design, Product, and Business Development, to ensure seamless integration of influencer collaborations with platform events, product features, and promotional campaigns.

Job Requirements

  1. Bachelor's degree or above, with a minimum of 3 years of experience in overseas influencer marketing, creator marketing, affiliate marketing, or a related growth marketing role. Experience in team management or as a project owner is a plus.

  2. Deep understanding of the creator ecosystems on mainstream social media platforms such as TikTok, YouTube, Instagram, X, Discord, and Twitch. Experience or a strong network in the US and/or European markets is highly preferred.

  3. Professional working proficiency in English is required, with excellent cross-cultural communication skills. Proficiency in Mandarin is a significant plus for effective collaboration with our teams in China.

  4. A genuine passion for gaming or general entertainment products. We highly value candidates who are avid gamers, active members of online gaming communities, or enthusiasts of ACG (Anime, Comics, Games) culture.

Frequently Asked Questions

Is the salary disclosed for the Influencer Marketing Manager（ Global Growth） position at neteasegames?
The salary for this Influencer Marketing Manager（ Global Growth） role at neteasegames is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Influencer Marketing Manager（ Global Growth） position at neteasegames located?
This Influencer Marketing Manager（ Global Growth） role at neteasegames is based in Singapore-Guoco Midtown. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Influencer Marketing Manager（ Global Growth） at neteasegames belong to?
This Influencer Marketing Manager（ Global Growth） position is part of the Designer Team department at neteasegames. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Influencer Marketing Manager（ Global Growth） position at neteasegames?
Click the "Apply Now" button on this page. You will be redirected to neteasegames's official application portal hosted on greenhouse where you can submit your application directly.
When was the Influencer Marketing Manager（ Global Growth） job at neteasegames posted?
This Influencer Marketing Manager（ Global Growth） position at neteasegames was posted on Jan 21, 2026. Apply as soon as possible — early applications are often reviewed first.
Influencer Marketing Manager（ Global Growth）
neteasegames
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