Senior B2B Marketing Specialist II
About this role
BOLD is redefining how people find work and how employers find talent. As we scale our multi-brand portfolio, we are seeking a Senior B2B Marketing Specialist II to serve as the lead creative strategist and growth architect for our B2B marketing engine. In this role, you won’t just manage workflows and run campaigns; you will design the infrastructure and craft high-impact strategies that define our market presence, ensuring global scalability and brand consistency and maximizing ROI through innovative attribution and automation.
About this team
This position works with the Lifecycle Marketing team, a global group of marketing automation experts dedicated to developing high-conversion creative omnichannel marketing collateral and communications with leads and customers. This role sits at the intersection of data and creativity, leveraging audience insights to drive strategy and execution for the B2B user journey.
What you'll do
- Architect Multi-Channel Growth: Design the overarching strategy for global campaigns, overseeing the vision for email, landing pages, and complex lead nurture journeys.
- Crisp Judgement of Messaging, Tone, Value Propositions to drive the right engagement with potential and current customers
- Lead Advanced Marketing Innovation: Develop sophisticated, multi-touch engagement strategies that utilize storytelling to move prospects through the funnel with precision.
- Drive Campaign Intelligence: Utilize multi-touch attribution models to evaluate the effectiveness of creative assets and provide definitive insights into strategic impact on revenue.
- Elevate Audience Intelligence & Market Reach: Lead high-level segmentation strategies and audience mapping to ensure hyper-personalized messaging while maintaining global brand standards and communication integrity.
- Strategic Collaboration & Influence: Act as a key consultant to Digital Marketing, Sales, and Operations, aligning creative capabilities with aggressive business growth objectives.
- Optimization & Experimentation: Set the standard for A/B testing frameworks and dynamic content strategies to continuously evolve our messaging and conversion metrics.
- Executive Insights: Translate complex performance data into high-level reports and BI dashboards that communicate campaign impact and market trends to leadership.
What you'll need
- Experience: 5+ years of dedicated B2B marketing experience with a proven track record of launching successful, creative campaign strategy.
- Strategic Mindset: A proactive problem-solver who can translate complex market challenges into measurable business impact and compelling customer experiences.
- Technical Mastery: Proficiency in HubSpot and Salesforce (or adjacent experience with Marketo or Pardot) to execute and track campaigns.
- Analytical Powerhouse: Advanced skills in data analysis and attribution to prove the ROI of creative initiatives.
- Communication & Leadership: Exceptional ability to influence stakeholders and lead cross-functional initiatives across a global organization.
- Agility: Ability to thrive in fast-paced and ambiguous environments.
What's good to have
- HubSpot certification is highly preferred
- Prior start-up experience is a significant plus
Benefits
Outstanding Compensation
- Competitive salary
- Bi-annual bonus
- 401(k) plan with match
- Equity in company
- Flexible spending accounts (health, dependent care)
- Internet and home office reimbursement
100% Full Health Benefits
- Medical, dental, and vision (optional plans for your family)
- Life & long-term disability insurance (optional)
- Mental health support and resources
- Wellness reimbursement (gym, health apps, etc.)
- Pet Insurance (optional)
Flexible Time Away
- Flexible PTO
- Sick time policy
- Observed holidays
Eligibility
Eligible Hiring Locations
This position is 100% remote, work from home.
BOLD can hire full-time residents of the following U.S. States & Territories: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.
California Residents: Please see our privacy notice for more info on how we handle your data.
#LI-Remote
Individual pay is based on location, transferable skills, experience, and other relevant factors. This estimated range is based on the best available market data and factors, all of which are subject to change. This position may also be eligible for a bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan terms.
About Bold
We Transform Work Lives
As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.
We Celebrate And Promote Diversity And Inclusion
We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.
Under San Francisco's Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered for the position.
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