Senior Living Sales Director

Senior Living Sales Director: Rochester Village

Are you passionate about creating meaningful connections and enhancing the lives of older adults? We’re seeking a dynamic Sales Director to join our team. In this role, you’ll champion our community, engage with potential residents and their families, and contribute to fostering an inviting and welcoming environment.

You will be responsible for driving occupancy and achieving sales targets at one of our vibrant senior living communities. This is a high-impact opportunity to make a difference—while building a rewarding career in a supportive, mission-driven environment.

Compensation & Benefits: $75,000 

This Sales Director role includes a generous base salary, along with a high-impact commission plan—bringing total cash compensation potential up to $150,000.

At American House, we care about the whole you—offering a benefits package that supports your health, financial security, and work-life balance. Full-time employees enjoy:

• A generous Paid Time Off (PTO) program
• Medical and prescription drug coverage
• Dental and vision insurance
• A variety of supplemental plans including life, disability, and accident coverage
• A 401(k) retirement savings plan with company match and immediate vesting

Experience/Credentials:

• Minimum of 3 years experience in a sales position
• Minimum of 1 year sales experience in Senior Living, Real Estate, or luxury living communities. 

Senior Living Sales Director Responsibilities: 

• Ensure effective communication to Leadership team regarding marketing, sales, and occupancy issues.
• Develop and implement marketing plans.
• Organize and manage a successful networking and community outreach program.
• Effectively track and cultivate all prospects utilizing the sales software.
• Ensure that a census of budgeted occupancy or higher is maintained.
• Monitor and manage the marketing budget.
• Set, track, and accomplish goals on a timely basis for completed calls, mailings, leads generated, appointments set, presentations, and closings as outlined within Monthly Marketing Plan.
• Maintain a thorough working proficiency on the lead management system.
• Develop a rapport and positive relationship with prospective residents and families.
• Ensure that model suites are well maintained.
• Assist in the planning and implementation of in service training, touring, and presentations.
• Provide tour training and customer service training to staff.
• Make written and weekly oral reports and meet as directed with the Executive Director.
• Oversee and/or coordinate new resident move-in process with appropriate team members.
• Work in conjunction with other members of the Leadership Team.
• Conduct effective sales meetings.
• Submit recommendations to the Executive Director for the budget completion, equipment, and supplies.
• Ensure adequate supplies and equipment is available to meet the day-to-day operational needs of the Community Relations Department.
• Participate in weekly occupancy call and focus calls as required.

Company Overview

Founded in 1979, American House Senior Living Communities’ vision is to provide high-quality housing for senior at a price affordable for retirees and their families. That vision of excellence has endured for nearly 40 years and expanded to serve residents at a number of senior housing communities. Our mission is to enrich the lives of those we serve, providing an environment that fosters meaningful relationships. Our vision is to be an innovative senior housing company that created sustainable excellence and stakeholder value, with an unparalleled commitment to passionate care provided by compassionate people.