Marketing and Sales Manager

Overview

Responsible for all functions of the marketing department, including developing census, leadership of marketing staff or committee and development and execution of all marketing and communication strategic plans for the facility, service lines and/or programs.

Responsibilities

Develops and executes strategic marketing plans, including budget development and management.  Maintains, develops or improves occupancy levels to meet or exceed budgeted goals.  Fosters and manages the brand, including the instruction of community staff members in proper use of identity.  Interprets and develops marketing strategy based on reports, legal documents, financial statements, etc. Provides project management; determine content, write, edit, and coordinate the design and production of external communication materials, such as newsletters, brochures, advertisements and direct mail pieces, etc.  Develops and plan marketing events, including open houses, community classes, health fairs, special events and community outreach activities, etc.

Qualifications

QUALIFICATIONS REQUIRED

• Three (3) to five (5) years of experience in marketing, communications, advertising, journalism or related field
• Excellent written and oral communication skills
• Knowledge of MS Word, PowerPoint, Excel, and other software programs
• Ability to travel to and from health care facilities, events, shows, etc.

QUALIFICATIONS PREFERRED

• Bachelor’s Degree in marketing, communications, advertising, journalism, or related field
• Sales/telemarketing experience
• Experience leading, coaching, developing staff

EEO/AA/Vet Friendly

Salary Range

Benefits Statement

A robust benefits package is available to eligible associates, designed to meet the needs of every stage of life, including paid time off (PTO), retirement, medical, dental, vision, education assistance, and a variety of additional voluntary benefits.  For more information visit our website at www.benedictineliving.org.

Additional Information

Now Hiring: Sales & Marketing Manager

Are you a relationship-driven sales professional who is passionate about making a meaningful difference in people’s lives? Benedictine Living Community Osseo is seeking a dynamic Sales & Marketing Manager to lead occupancy growth and elevate the customer experience within our senior living community.

In this role, you will guide prospective residents and their families through one of life’s most important transitions—combining empathy, expertise, and strategic sales execution to help them find the right home.

What You’ll Do

As our Sales & Marketing Manager, you will be responsible for driving results while delivering a compassionate, high-touch experience:

• Lead the full sales cycle—from initial inquiry to move-in

• Conduct personalized tours and consultations with prospective residents and families

• Build and manage a strong pipeline using CRM tools

• Develop and execute local marketing strategies to generate qualified leads

• Represent the community professionally within the local market, building strong relationships with referral partners and community organizations

What We’re Looking For

• 3+ years of experience in sales and marketing (senior living, healthcare, or hospitality preferred)

• Proven success in meeting or exceeding sales targets

• Strong relationship-building and communication skills

• A consultative, customer-focused sales approach

• Experience with CRM systems and digital marketing tools

• High emotional intelligence and the ability to navigate sensitive conversations

What Sets You Apart

• You lead with empathy and build trust quickly

• You are goal-oriented and motivated by results

• You thrive in a fast-paced, people-centered environment

• You bring creativity to marketing and problem-solving

• You are organized, adaptable, and proactive

Why Join Our Team

• Make a meaningful impact in the lives of seniors and their families

• Competitive salary plus performance-based incentives

• Supportive, mission-driven culture

• Opportunities for professional growth and advancement

#BHSosseo