Student CMO (Campus Marketing Officer – Marketing Intern)

Introduction

Our campus stores serve as a vibrant hub of college life and learning. We believe in creating retail and learning experiences that engage students, support faculty, and build alumni loyalty.  Together, our teams and stores work to elevate lives through education.

2026–2027 Academic Year | University of Michigan Bookstore

Are you creative, plugged into campus life, and excited about marketing, social media, and events? The University of Michigan campus bookstore is looking for a driven undergraduate student to join our team as a Student CMO (Campus Marketing Officer – Marketing Intern) for the 2026–2027 academic year. This is a hands-on opportunity to build real-world marketing experience while helping shape the student experience on campus. From creating engaging social content to promoting bookstore events and student initiatives, you’ll play a key role in bringing the bookstore brand to life.

Overview

This role offers valuable experience in digital marketing, brand strategy, content creation, experiential marketing, and consumer engagement within a fast-paced retail environment.

• Create engaging social media and digital content for platforms like Instagram, Facebook, and LinkedIn.
• Help plan and execute student-focused marketing campaigns, promotions, and events.
• Support experiential marketing efforts including author visits, bookstore activations, giveaways, and student programs.
• Research marketing trends and help identify new ways to connect with students and grow engagement.
• Collaborate with bookstore leadership and campus partners on creative campaigns and special projects.
• Assist with marketing strategy development and brand-building initiatives.
• Support additional marketing and promotional efforts as needed.

Responsibilities

• Current undergraduate student at the University of Michigan majoring in Marketing, Business, Communications, or a related field.
• Strong communication and storytelling skills with an eye for engaging content.
• Passion for social media, branding, and campus engagement.
• Organized, detail-oriented, and comfortable managing multiple projects.
• Self-starter who works well independently and collaboratively.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools is a plus.
• Previous marketing, retail, or campus involvement experience is helpful but not required.
• Ability to commit for at least 6 months; full academic year preferred.

Qualifications

This is more than an internship — it’s a chance to build your portfolio, gain hands-on marketing experience, collaborate with campus leaders, and make a visible impact on student life at University of Michigan.

EEO Statement

Barnes & Noble College is an Equal Employment Opportunity and Affirmative Action Employer committed to diversity in the workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.