Vice President, Corporate Marketing
About this role
Overview
*This position is based in Evansville, Indiana at the Atlas World Headquarters*
At Atlas Van Lines, we’re more than a moving company. We’re a family of companies delivering transportation and logistics solutions across the globe. Through a trusted network of quality agents and service partners, we help people and businesses go new places® - more easily, more securely, and with confidence.
What sets Atlas apart is our agent-owned model and shared commitment to service excellence. That focus has fueled extraordinary growth and we’re just getting started.
Are you a visionary marketing leader ready to shape the future of a trusted brand? Atlas Van Lines is seeking a Vice President of Corporate Marketing to drive strategic initiatives that strengthen brand positioning, accelerate growth, and enhance customer engagement. This executive role oversees all facets of corporate marketing - from brand management and communications to digital marketing, demand generation, and corporate events. You’ll lead a high-performing team and collaborate with senior leadership to align marketing strategies with business objectives.
What You’ll Do
Strategic Marketing Leadership
- Develop and execute a comprehensive corporate marketing strategy aligned with organizational goals and long-term growth objectives.
- Define and drive brand positioning and messaging across all channels to ensure consistency, differentiation, and impact.
- Monitor market trends, customer insights, and competitive dynamics to inform strategic decision-making.
Brand, Communications & Reputation
- Lead corporate branding, public relations, and thought leadership initiatives to strengthen brand equity and visibility.
- Oversee internal and external communications to ensure a cohesive brand voice and strong corporate reputation.
Digital Marketing & Demand Generation
- Direct digital marketing strategy, including AEO, SEO, SEM, social media, and content marketing.
- Design and execute integrated campaigns that generate demand, nurture prospects, and support sales enablement efforts.
Team & Culture Leadership
- Build, mentor, and lead a high-performing corporate marketing team.
- Foster a culture of innovation, collaboration, accountability, and continuous improvement.
Budget, Performance & ROI Management
- Own and manage the corporate marketing budget, ensuring effective allocation of resources.
- Establish KPIs and performance metrics to measure effectiveness and maximize return on marketing investments.
Your Wellness Is Our Focus
- Medical, dental, and vision coverage for employees and dependents
- Employee Assistance Programs with a strong focus on mental health
- 24/7 access to a licensed therapist
- Wellness programs with employee perks
- Onsite Fitness Center and Medical Clinic
Financial Wellbeing
- Generous 401(k) matching retirement plan
- Pre-tax savings options including HSA and FSA
- Tuition assistance
- Financial wellness resources through our Employee Assistance Program
- Earning potential up to $90,000
Flexibility & Time Off
- Paid time off including vacation, sick leave, parental leave, holidays, and disability leave
Qualifications
What You’ll Need
- Bachelor’s degree in Marketing, Business, or related field required (MBA preferred).
- 10+ years of progressive marketing leadership experience, including 5+ years in a senior role is required.
- Proven success in brand strategy, digital marketing, and integrated campaigns.
- Strong analytical skills and experience with marketing technology platforms.
- Exceptional leadership, communication, and collaboration skills.
- Experience in household goods transportation, logistics, or related industries.
- Expertise in data-driven marketing and customer insights.
Our Promise to You
At Atlas, we want you to grow your career - not just fill a role. We invest in our people through:
- Free online training via a modern learning and development platform
- A company-wide mentorship program
- Internal employee organizations
- Tuition reimbursement and continuous learning opportunities
Atlas Van Lines is an Equal Opportunity Employer, including Veterans and individuals with disabilities. Benefits may vary by position and/or office location.*The salary range shown is a good‑faith estimate of what we expect to offer for this role, with actual compensation determined by skills, experience, and job‑related factors.
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