Digital Content Producer

Overview

Job Title: Digital Content Producer

Department: Programming

Reporting To: Brand Manager

Employment Type: Full-Time

Location(s): Minneapolis, M.N.

Work Arrangement: On-Site

Audacy offers employees who are eligible for benefits with a comprehensive benefits package which includes: a health care coordinator, medical, dental, vision, mental health, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, flex-time away/vacation days, personal, parental, volunteer), 401(k) retirement plan, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.

This is a pipeline posting. We are always on the lookout for exceptional talent to join our dynamic team. While we may not have an immediate opening, we are continuously building a pipeline of talented individuals who are interested in becoming a part of our organization when opportunities arise. By submitting your application, you will become part of our talent pool. When we have a hiring need that matches your profile, we will reach out to you directly to discuss the opportunity. We appreciate your interest in joining our team and look forward to reviewing your application. Positions can be located in any of our top 35 markets across the country

Overview:

WCCO is seeking a talented multi-platform digital creator to originate and supervise the design and development of a variety of campaigns for all of our platforms. The Digital Content Producer helps bring the station’s on-air brand to life online; creating, curating, and publishing compelling digital content across web, social, and streaming platforms. This role is part storyteller, part strategist, and part digital journalist — connecting fans to the station’s shows, hosts, and community through smart, engaging, and timely digital work.

Responsibilities

What You'll Do:

• Create and publish digital content (articles, video clips, podcasts, social posts, graphics, and more) that extend the reach of the station’s on-air programming.
• Collaborate with show hosts and producers to identify daily and long-term content opportunities that enhance listener engagement online.
• Write, edit, and optimize posts for the station website and social channels, ensuring strong headlines, SEO best practices, and consistent brand voice.
• Produce and post audio/video segments for on-demand and social platforms (including podcast feeds, YouTube, Instagram, and TikTok).
• Monitor analytics and performance metrics to track engagement, audience growth, and content effectiveness — adjusting strategies accordingly.
• Contribute to social media strategy, helping shape how the station interacts with listeners and drives tune-in through digital storytelling.
• Stay current on digital trends, local news, and cultural moments that align with the station’s identity and audience.
• Support marketing and promotions with digital creative and event coverage when needed.

Qualifications

More About You:

Required & Preferred:

• Bachelor’s degree preferred
• 3-5 years of experience producing, editing, and distributing digital content
• Solid current events judgment, ability to work under deadline with strong writing skills 
• Experience with content management/online publishing systems
• Command of best practices on all social media platforms
• Understands web and social analytics and how to interpret data
• Experience using Adobe Creative Suite, including Photoshop, Canva and Audition, or other comparable photo and audio editing software

Desired Characteristics: You’re a digital-savvy creative who lives at the intersection of journalism and pop culture. You love finding fresh ways to turn on-air moments into digital stories. You understand that a radio station isn’t just on the dial — it’s everywhere the audience is — and you know how to make great local content shine across every screen and stream.

Important Notes:

Please be aware that Audacy will never ask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives will only come from email addresses ending in @audacy.com. If you receive any suspicious requests or communications, please verify their authenticity before responding.

About Us

Audacy is a leading audio content and entertainment company. As champions of audio, we connect with people in the moments that matter — delivering trusted local news, passionate sports and your favorite music across 220+ radio stations, premium podcasts, live events and digital experiences that reach more than 200 million listeners every month.We create compelling content, foster deeply engaged audiences and deliver outcomes that matter for advertisers. Learn more at www.audacyinc.com and join the conversation on LinkedIn, X, Facebook and Instagram.

EEO

Audacy is an Equal Opportunity Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.

Responsibilities

What You'll Do:
- Create and publish digital content (articles, video clips, podcasts, social posts, graphics, and more) that extend the reach of the station’s on-air programming.
- Collaborate with show hosts and producers to identify daily and long-term content opportunities that enhance listener engagement online.
- Write, edit, and optimize posts for the station website and social channels, ensuring strong headlines, SEO best practices, and consistent brand voice.
- Produce and post audio/video segments for on-demand and social platforms (including podcast feeds, YouTube, Instagram, and TikTok).
- Monitor analytics and performance metrics to track engagement, audience growth, and content effectiveness — adjusting strategies accordingly.
- Contribute to social media strategy, helping shape how the station interacts with listeners and drives tune-in through digital storytelling.
- Stay current on digital trends, local news, and cultural moments that align with the station’s identity and audience.
- Support marketing and promotions with digital creative and event coverage when needed.