Marketing Development Manager

Overview

At Benjamin Moore, we empower our team members to achieve their goals and make a positive impact in our communities. We offer a rewarding and inspiring work environment that fosters creativity, collaboration, and a strong sense of camaraderie. Our culture of excellence and transparency encourages our colleagues to bring their authentic selves and unique perspectives/ideas every day. With 140 years of rich history behind our brand, we know that our people are the driving force behind our success. We believe in investing in our colleagues by offering work-life balance, competitive/ benefits, ongoing learning/continuing education, and skill development. Through a positive and engaging workplace, we facilitate growth, development, and fulfillment for all. 

Join us and be a part of a brand that inspires creativity, innovation, and passion in support of locally-owned stores around the world.

Job Summary

Benjamin Moore is seeking an ambitious and self-motivated Marketing Development Manager to join our Retail Marketing team. The role translates Benjamin Moore’s global brand vision into actionable local and regional marketing strategies that drive growth. Functioning as a strategic marketing consultant, this role delivers retailer marketing services and provides best practices guidance applicable across North America and select international markets. They are responsible for understanding market trends, consumer behavior, cultural nuances, and the competitive landscape to inform local campaigns, messaging, and creative assets that will drive consumer engagement and grow Benjamin Moore’s market position.

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Responsibilities

• Serve as key marketing contact to our field sales team, retailer network, and global distributors.
• Implement Benjamin Moore’s marketing strategy at the local level, prioritizing digital initiatives and seamless integration of multi-channel campaign activations.
• Collaborate with cross-functional sales and marketing teams to develop and execute retailer marketing initiatives and campaigns. Lead sell-in efforts including the creation and delivery of retailer support materials to drive program adoption and sales growth.
• Work with and source external vendors to develop, manage and deliver marketing activations - including contract and scope management, creative development, sell-in and post-campaign reporting.
• Manage end-to-end process of retailer custom marketing asset requests from initial intake to final delivery ensuring all materials align with Benjamin Moore brand standards. Oversee the development of multilingual marketing materials and digital content to tailored to regional audiences.
• Proactively seek input from key sales, marketing and retailer partners. Monitor campaign performance and ROI across markets, providing insights and optimization recommendations.
• Support global brand initiatives and contribute to the overall international marketing roadmap.
• Performs other duties as required.

Soft Skills

• Customer-centric mindset
• Self-starter who thrives in fast-paced, collaborative environment.
• Skilled in balancing strategic planning with hands-on execution.
• Strong interpersonal skills and ability to build trusted relationships across teams.
• Maintains a professional demeanor and appearance at all times.

Qualifications

• Bachelor’s degree in marketing, international business or equivalent business experience. At least five years of proven experience required.
• Experience in working in retailer, field or channel marketing. Client management experience is a plus.
• Overall knowledge of marketing principles and tactics. Strong digital marketing experience inclusive of paid media, search, social media, OTT and website optimization.
• Ability to manage multiple projects and priorities with adherence to deadlines; flexible shifting priorities due to customer or business needs.
• Excellent written and verbal communication skills, with the ability to present and influence effectively.
• Highly organized, proactive and detail-oriented with strong analytical thinking skills.
• Proficiency with Microsoft Office Suite; experience with marketing automation and analytics; experience with Smartsheet is a plus.
• Multilingual skills or international work experience is a plus.
• Up to 20% of travel may be required including international.

Pay Range