Social Media Coordinator

Title: Social Media Coordinator

Reports To: Senior Manager, Digital Marketing

Position Summary:

Are you a creative storyteller with a passion for crafting content that captivates audiences? Do you excel at delivering social media strategies that drive engagement and results? Join us as a Social Media Coordinator and help amplify our brand across diverse platforms! 

As a Social Media Coordinator, you’ll focus on creating and scheduling engaging content across multiple social media platforms. You will be reporting to the Senior Manager, Digital Marketing, to align strategies and drive success across our channels.  

Responsibilities: 

• Platform Mastery: Leverage your expertise in Facebook, Twitter, LinkedIn, Instagram, TikTok, and other platforms to create impactful social media campaigns. 

• Content Creation: Develop and curate high-quality, engaging content, including written posts, photos, and videos, tailored to different audiences and platforms. 

• Trend Awareness: Stay informed about the latest social media trends and emerging platforms to ensure our content remains fresh and relevant. 

• Brand Alignment: Maintain a unified and consistent brand voice across all social media channels. 

• Collaboration: Work with multiple stakeholders across the organization to develop and manage a robust social media calendar. 

• Performance Insights: Use social monitoring tools to assist in gathering and analyzing key metrics, reports, and insights, optimizing strategies for better performance. 

• Best Practices Advocacy: Support the promotion of social media best practices across CAPREIT and its affiliates to enhance overall effectiveness. 

• Cross-Functional Engagement: Collaborate with various teams to ensure social media efforts align with marketing goals and initiatives. 

• Quality Standards: Post with clarity, professionalism, and attention to detail, upholding the highest standards of accuracy and integrity. 

• Additional Duties: Contribute to other marketing and social media-related tasks as needed. 

Skills and Qualifications: 

• 1–3 years in social media marketing with a focus on content creation. 
• Proficiency in Canva and Adobe Creative Suite for graphic design; video production skills are a plus. 
• Strong copywriting and copy-editing skills with the ability to tailor messages for diverse audiences. 
• Familiarity with social media platforms, their formats, and best practices. 
• Experience with social media management platforms like Sprout Social is an advantage. 
• Proficiency in French is a bonus but not required. 
• Strong collaboration skills with the ability to support and align with team goals. 
• Exceptional ability to multitask and manage priorities in a fast-paced environment. 
• A balanced mindset that combines creative problem-solving with data-driven decision-making. 
• Degree or Diploma in Marketing, Communication, or a related field. 
• A digital portfolio or website showcasing relevant design work is required.

What's in it for you?

• Competitive Base Salary between $45,000 - $50,000
• Paid Vacation
• Flexible Health, Dental & Vision Benefits 
• Employee Savings Plan
• Employee & Family Assistance Plan
• Learning & Professional Development

This role is perfect for someone who thrives on creativity, innovation, and collaboration. If you’re ready to bring fresh ideas and strategies to our social media channels, we’d love to hear from you!