VP, Marketing, eComm

openloophealth· Sales and Marketing
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🌍 Remote📍 United States - RemoteFullTime

About this role

About OpenLoop

OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.

About the Role

 OpenLoop’s mission is to bring care anywhere by powering telehealth solutions at scale. We enable healthcare organizations to launch, operate, and grow virtual care services across all 50 states.

OpenLoop is looking for a VP, Marketing, eComm to fuel our next wave of growth. In this role, you’ll be the primary architect of our eComm marketing organization, building the function from the ground up within OpenLoop. You will own the strategy, budget, and revenue for our growing eComm initiatives.

This role requires a combination of strategic thinking and hands-on execution. We keep meetings minimal and focus on shipping great work, fast. We experiment, build, and obsess over data, incorporating AI into everything we do.

 

What You'll Do

  • Build and Lead: Establish the eComm marketing organization and manage a high-performing team of performance marketers, creatives, and analysts.

  • Channel Management: Execute and manage complex campaigns across multiple channels, including Meta, Google, and Affiliates.

  • Life Cycle Marketing: Own the full customer journey, including email, SMS, and abandoned cart recovery strategies.

  • Creative Iteration: Manage designers in the production of high volumes of video and static imagery, feeding performance data back into the creative cycle to optimize results.

  • Advanced Analytics: Build and manage the analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and other advanced statistical models.

  • AI Integration: Run end-to-end marketing operations using AI to drive efficiency and innovation.

  • Strategic Growth: Own demand generation analytics and "activation" campaigns to drive revenue from new customers.

  • Collaboration: Partner cross-functionally within our relatively flat organizational structure to bring new ideas to the table.

 

Who You Are

  • 10+ years of marketing experience, heavily focused on Direct-to-Consumer (DTC) or E-commerce environments.

  • Proven experience in AI-driven marketing operations is a requirement for this role.

  • Deep experience with metrics such as CAC, LTV, and payback periods, with the ability to use advanced modeling to drive these levers.

  • Recent experience (within the last 3 years) executing campaigns directly within ad platforms and marketing automation tools.

  • Proven ability to work independently and a comfort with "creating the path" rather than just walking it.

  • Strong ability to communicate clearly across the team and at executive levels.

  • Experience in the Healthcare or Telehealth industry.

    • Previous agency experience is a plus.

 

Our Benefits

In addition, for salaried positions you would also be eligible for:

  • Medical, Dental, and Vision plans

  • Flexible Spending/Health Savings Accounts

  • Flexible PTO

  • 401(k) + Company Match

  • Life Insurance, Pet insurance, and more

Our Company

We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.

Sound like a good fit? We’d love to meet you.

Frequently Asked Questions

Is the salary disclosed for the VP, Marketing, eComm position at openloophealth?
The salary for this VP, Marketing, eComm role at openloophealth is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the VP, Marketing, eComm job at openloophealth remote?
Yes, this VP, Marketing, eComm position at openloophealth is remote, with team members based in United States - Remote. You can work from home or anywhere in the supported regions.
Is the VP, Marketing, eComm role at openloophealth full-time or part-time?
This is listed as a FullTime position. It is posted as a VP, Marketing, eComm role in the Sales and Marketing department at openloophealth.
Which team or department does the VP, Marketing, eComm at openloophealth belong to?
This VP, Marketing, eComm position is part of the Sales and Marketing department at openloophealth. See the full job description for more information about the team structure and responsibilities.
How do I apply for the VP, Marketing, eComm position at openloophealth?
Click the "Apply Now" button on this page. You will be redirected to openloophealth's official application portal hosted on ashby where you can submit your application directly.
When was the VP, Marketing, eComm job at openloophealth posted?
This VP, Marketing, eComm position at openloophealth was posted on Apr 10, 2026. Apply as soon as possible — early applications are often reviewed first.
VP, Marketing, eComm
openloophealth
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