Business Development Representative (BDR)
About this role
Turn cold enterprise prospects into qualified opportunities.
As Ribbon’s BDR, you’ll help build our top-of-funnel by identifying great accounts, breaking into high-value organizations, and booking demos that fuel our GTM engine.
You do not need traditional BDR experience. We are looking for someone smart, curious, fearless, and full of raw energy. We can train you on sales. What we cannot train is hunger, confidence, work ethic, and the willingness to do the hard things most people avoid.
We have just added a new Head of Sales and are entering a major growth phase. If you want to join an early-stage AI company right as the GTM engine is about to take off, this is the launchpad.
About Ribbon
We’re on a mission to let every employer find the right people 10× faster. Our always-on, voice-AI interviewer screens candidates in minutes, surfaces the best fits automatically, and frees recruiters to spend time where it counts. From SMBs to Fortune 500s, Ribbon slashes time-to-hire and levels up candidate quality with no extra headcount required.
How you’ll make an impact
Own outbound prospecting into enterprise and strategic accounts across key verticals, focused on Talent leaders, HR executives, recruiting operations leaders, and business stakeholders responsible for high-volume hiring.
Build and run multi-touch outbound sequences across phone, SMS, email, LinkedIn, Clay, Aircall, and Attio to maximize engagement.
Research accounts deeply to understand hiring patterns, business priorities, org structure, and likely pain points.
Identify and engage the right stakeholders, including decision-makers, champions, and cross-functional influencers.
Book qualified meetings and demos for Account Executives by creating urgency and clearly articulating Ribbon’s value.
Partner closely with AEs and our Head of Sales to break into priority accounts, coordinate account strategy, and improve conversion within named account lists.
Capture clear qualification notes around hiring volume, current process, pain points, ATS environment, urgency, and stakeholder map.
Help refine our outbound motion by testing messaging, learning from objections, and sharing patterns from the market.
Consistently hit weekly and monthly KPIs tied to outbound activity, meetings booked, show rates, and pipeline creation.
Become an expert in Ribbon’s product, customer use cases, ROI story, and enterprise buying signals.
We are looking for someone who
Does not need BDR experience, but has the raw energy, confidence, and fearlessness to learn quickly.
Is comfortable with rejection and willing to keep going when a prospect ignores you, says no, or hangs up.
Communicates with purpose - concise, clear, and persuasive.
Has strong phone presence, or the willingness to develop it quickly: high energy, confident, and quick on your feet.
Learns fast and iterates even faster. You embrace coaching, experiment aggressively, and are not afraid to scrap what does not work.
Operates with high ownership: proactive, organized, and comfortable managing high-volume outreach independently.
Is resilient, optimistic, and excited by the pace of an early-stage startup.
Wants to be part of a company at an inflection point, with a new sales leader in place and a massive opportunity ahead.
Why Ribbon
Competitive salary + meaningful equity. We want you thinking like an owner because you are one.
Cutting-edge tech. Build with the latest AI tooling, not yesterday’s stack.
Health & wellness stipend. Your mind and body are part of the product.
Annual international offsite. Each year, we take our team on an exciting journey to a different international destination. It’s more than just travel, it’s an investment in alignment and collaboration.
Regular team lunches & meetups in Toronto. Remote first doesn’t mean remote only.
Ready to Standout? How to Apply:
We’ve ditched the cover letter and initial screening. Experience Ribbon’s product by starting your AI interview now - 24/7, no recruiter bottlenecks.
Apply in Seconds: Click here to start your AI Interview - here
Showcase Your True Potential: Go beyond your resume and let your skills shine
Stay Tuned: If you’re a match, our team will reach out fast for next steps.
We can’t wait to see how you’ll write Ribbon into every hiring story.
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