Media Planner

Overview

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com.

The Linear Media Planner is responsible for developing, executing, and managing strategic cable and broadcast media plans while serving as a primary day-to-day client contact. This role blends analytical media planning with strong account management, ensuring campaigns are thoughtfully designed, accurately executed, and aligned with client business objectives.

Responsibilities

Media Planning & Strategy

• Develop strategic linear media plans across cable and broadcast networks based on client goals, target audiences, and budgets
• Analyze historical client performance, ratings data, and network trends to inform planning decisions
• Build detailed media plans including network mix, daypart strategy, flighting, and budget allocations
• Partner with internal teams (Inventory, Sales, Research) to ensure plans are feasible and optimized
• Support Upfront and scatter planning, including revisions based on inventory availability and pricing changes

Campaign Execution & Optimization

• Oversee campaign setup, stewardship, and pacing throughout the campaign lifecycle
• Monitor delivery, performance; identify risks and optimization opportunities
• Manage plan revisions, added value, makegoods, and schedule changes as needed

Account Management

• Serve as client contact for planning updates, campaign status, and performance insights
• Work with Finance team on any billing or invoice issues or concerns
• Build strong client relationships through proactive communication and problem-solving
• Coordinate internally to ensure client expectations are met across execution and reporting

Qualifications

• 2+ years of media experience (preferably with exposure to TV)
• Bachelors Degree
• Sports knowledge preferred
• Highly organized and detail-oriented with strong time-management skills
• Strong verbal and written communication competency
• Ability to work effectively under pressure, making and meeting deadlines
• Possesses strong competence in math (specifically media math), analytical, and solutions-based skills
• Proficient in both Microsoft Power Point and Excel
• Team player with positive attitude always looking to contribute to the team’s success and client needs
• Self-starter who takes a proactive approach to his/her work and can also work independently in an entrepreneurial, fast-paced environment

Eligibility:

• Must be legally authorized to work in the United States without employer sponsorship now or in the future.

So, if the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!

Health & Wellbeing

• Inclusive health, dental, and vision plans built to support diverse lifestyles
• Enhanced support for reproductive health, family planning, and new parents
• Employer contribution to HSA
• Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
• Generous and inclusive paid parental leave
• Mental health support and Employee Assistance Program (EAP)
• Free access to the Calm App
• Monthly Wellness reimbursement
• Special discounts through LifeMart and Plum Benefits
• Flexible Time Off (FTO) policy and company breaks
• 11 observed Federal holidays
• Summer Fridays between Memorial Day and Labor Day

Inclusion & Belonging

• Employee Resource Groups that foster connection and community
• DEI programming and initiatives
• Company-sponsored events to bring employees together
• Offices across the U.S., including Manhattan, Philadelphia, and San Jose

Financial & Security

• 401(k) participation with discretionary employer match
• Life, Short-term, and Long-term Disability coverage
• Cell phone and WiFi stipend
• Pre-tax commuter benefits
• Access to certified financial coaches and planning tools

Values

• Passionate. We are inspired partners.
• Purposeful. We create with intention.
• Curious. We discover what’s possible.

The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs. 

Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.

Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.

Pay Range