Social Strategy Specialist

Overview

Essense of Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas, Perth, Australia, and Zug, Switzerland. Our organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years, and our designs are currently sold in nearly 1,000 stores worldwide. With innovative designs and a strong customer service approach, Essense of Australia is a dynamic company that rewards excellence, drive, and collaboration. 

The Role

As our Social Strategy Specialist, you live and breathe social media — and you use data to sharpen your instincts, not replace them. You’ll own the intersection of platform expertise and performance insight, turning what’s happening across our channels into clear direction for what we do next. We’re looking for someone with a genuine passion for social media who also has the analytical mindset to make every post, campaign, and conversation count.

In this role, you’ll serve as our internal pulse-taker, staying ahead of the cultural curve and translating complex findings into actionable blueprints for a global leader in the bridal space. If you have a genuine obsession with social media and the analytical leap required to turn reporting into a competitive advantage, you belong on our team.

Responsibilities

What You’ll Do

• Platform Expertise & Insights: Serve as our in-house expert on social platforms and our social media management tool, Sprinklr. Own the cadence of weekly, monthly, quarterly, and annual reporting — transforming performance data into strategic insights that guide content decisions.
• Organic Growth: Conduct deep-dive measurements into channel growth, audience engagement, and campaign effectiveness to increase organic reach. Provide expert analysis of social media business priorities across all platforms to drive informed decision-making.
• Market Intelligence: Develop an in-depth understanding of the bridal industry, the buyer’s journey, and the competitive landscape. Research and discover insights that support business objectives and advance our brand storytelling.
• Content Performance Optimization: Use web and social analytics to measure campaign success and provide data-backed recommendations for real-time optimization.
• Trend Forecasting: Collaborate with the creative team to stay ahead of emerging social media trends and platform shifts.
• Tactical Recommendations: Partner with strategic leads to determine the optimal timing, frequency, and platform for engaging our audience.

Qualifications

What We Are Looking For

• Experienced Social Media Professional: Minimum 3 years of hands-on social media management or social strategy experience, with demonstrated ownership of content performance and channel growth. Bachelor’s degree preferred, with a focus in Marketing, Communications, Digital Media, or a related field.
• Sprinklr Power User: Proven experience managing and reporting within Sprinklr or a similar enterprise-level social management tool.
• Platform Fluency: Deep, hands-on familiarity with Instagram, Pinterest, TikTok, and Facebook, and a strong instinct for what performs on each. You stay current on platform changes, algorithm shifts, and emerging features as a matter of habit.
• Analytical Storyteller: You don’t just report numbers — you translate social performance into a compelling story that connects audience behavior to business outcomes and informs what happens next.
• Industry Passion: Interest in or experience with the bridal, fashion, or luxury retail markets is a significant plus.
• Communicator: Ability to present complex data to various departments in a way that is easy to understand and act upon.

What We Offer

Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike. In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognize and reward excellence, innovation, and loyalty. As such, we provide competitive salaries and a comprehensive benefits package.  If you have the skills, spark, and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit your cover letter addressing the above criteria along with a resume and salary expectations.  

Join Essense of Australia and be part of a passionate team dedicated to helping brides around the world find their dream wedding gowns. If you're ready to make an impact and drive success in a global bridal fashion powerhouse, apply now and let's shape the future of bridal together!