Growth Operations Sr. Analyst - vaga afirmativa para mulheres

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

Team Overview

You will join the Mobility team at 99/DiDi, working in Growth to expand our passenger and driver base across cities. The team identifies growth opportunities, runs experiments, and optimizes investments to drive scalable and efficient growth.

As a Senior Growth Operations Analyst, you will combine strong analytical thinking with end-to-end ownership to identify opportunities, define strategies, and lead the execution of growth initiatives. This role is ideal for someone who enjoys solving complex business problems, turning data into action, and driving measurable impact in a fast-paced environment.

Role Responsibilities

• Leading Growth Initiatives: Identifying opportunities and defining strategies such as incentives, communications, targeting approaches, and local initiatives to drive passenger and driver acquisition and activation.

• Driving Experimentation and Scaling: Designing and leading A/B tests and other experiments to validate growth hypotheses, measure incremental impact, and scale high-performing initiatives.

• Optimizing Growth Investments: Analyzing performance and ROI to recommend budget allocation and ensure efficient use of incentives and growth investments.

• Performance Management: Defining key metrics and building recurring analyses and dashboards to monitor growth performance, anticipate risks, and identify new opportunities.

• Generating Strategic Insights: Using SQL and Excel/Google Sheets to deep dive into passenger and driver behavior, translating data into clear recommendations for business and leadership.

• Cross-functional Influence: Partnering with multiple internal stakeholders to align priorities, ensure high-quality execution, and drive continuous improvement of growth initiatives.

Role Qualifications

• Bachelor’s degree in Engineering, Statistics, Business Administration, or related fields;

• 3+ years of experience in analytics, operations, strategy, or growth-related roles

• Experience in data analytics, operations, or strategy roles;

• Strong analytical, problem-solving, and communication skills;

• Proven ability to manage projects and drive initiatives end-to-end

• Hands-on attitude, ownership, and attention to detail

• Advanced Excel (or Google Sheets) and SQL skills

• Advanced English is required.

• Nice to have: Experience with experimentation, A/B testing, performance marketing, or growth optimization

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.