Senior Social Media and Media Relations Manager

eastwestbank· Marketing
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📍 Pasadena, CA, USFULL TIME

About this role

Introduction

Since 1973, East West Bank has served as a pathway to success. With over 110 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates’ potential for career advancement. 

 

Headquartered in California, East West Bank (Nasdaq: EWBC) is a top-performing commercial bank with a strong foundation, an enterprising spirit and a commitment to absolute integrity. East West Bank gives people the confidence to reach further.

Overview

East West Bank is seeking a bilingual “Senior Social Media and Communications Manager” to join our Corporate Communications team. This role requires fluency in English and Mandarin, strong writing skills, and expertise in social media management. Responsibilities include executing external communications, managing media relations, and driving the bank’s social media strategy to enhance brand presence on Chinese social media channels such as WeChat and Xiaohongshu. The role will monitor social conversations, engage with audiences, and manage negative feedback. This is a mid-level full-time position for a creative, data-driven professional.

Responsibilities

  • Develop and execute social media strategies to support brand and business goals.
  • Professional working proficiency in English, and Mandarin is a required.
  • Manage daily operations across social media channels on Instagram, LinkedIn, Facebook, X, WeChat and Xiaohongshu including content creation, scheduling, and engagement.
  • Assist in developing high-quality, scalable graphical and video templates.
  • Establish and manage a content calendar with an optimized posting cadence.
  • Track and analyze performance metrics to inform strategy and improve outcomes.
  • Assist with crisis management and respond to negative comments or news.
  • Stay updated on social media trends and best practices.
  • Develop social media dashboards and present insights to stakeholders.
  • May perform other duties as assigned

Qualifications

  • Bachelor’s degree in marketing, communications, or related field.
  • 3+ years of social media and digital marketing experience, including influencer/creator management.
  • Fluent in English and Mandarin (written and verbal) with cultural sensitivity in communication.
  • Proven success driving engagement, traffic, and growth across platforms such as Instagram, LinkedIn, Facebook, X., WeChat, Xiaohongshu, and Weibo.
  • Data-driven mindset with expertise in social media analytics and performance tracking.
  • Proficiency in social media tools (Meltwater)
  • Strong strategic planning, content development, and communication skills.
  • SEO and photography skills a plus.

Applicants must have legal authorization to work in the United States. We do not offer visa sponsorship at this time.

Compensation

The base pay range for this position is USD $80,000.00/Yr. - USD $130,000.00/Yr. Exact offers will be determined based on job-related knowledge, skills, experience, and location.

Frequently Asked Questions

Is the salary disclosed for the Senior Social Media and Media Relations Manager position at eastwestbank?
The salary for this Senior Social Media and Media Relations Manager role at eastwestbank is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Social Media and Media Relations Manager position at eastwestbank located?
This Senior Social Media and Media Relations Manager role at eastwestbank is based in Pasadena, CA, US. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Social Media and Media Relations Manager role at eastwestbank full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Senior Social Media and Media Relations Manager role in the Marketing department at eastwestbank.
Which team or department does the Senior Social Media and Media Relations Manager at eastwestbank belong to?
This Senior Social Media and Media Relations Manager position is part of the Marketing department at eastwestbank. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Social Media and Media Relations Manager position at eastwestbank?
Click the "Apply Now" button on this page. You will be redirected to eastwestbank's official application portal hosted on icims where you can submit your application directly.
When was the Senior Social Media and Media Relations Manager job at eastwestbank posted?
This Senior Social Media and Media Relations Manager position at eastwestbank was posted on Jun 10, 2024. Apply as soon as possible — early applications are often reviewed first.
Senior Social Media and Media Relations Manager
eastwestbank
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