Digital Merchandising Manager - GCG Connectivity & Power Solutions

Overview

Allied Wire & Cable, a GCG company, is looking for a Digital Merchandising Manager to lead the strategy and execution behind the online customer experience across our digital storefront. This role will focus on improving conversion performance, optimizing the online buying journey, and enhancing how customers interact with our product catalog, search experience, promotions, and checkout processes.

We are looking for someone who combines strong digital merchandising expertise with a data-driven mindset and a passion for creating intuitive, high-performing online experiences. You’ll collaborate closely with Marketing, eCommerce, and cross-functional stakeholders to improve online revenue growth, customer engagement, and lead generation.

If you enjoy using analytics, customer behavior insights, and merchandising strategy to continuously improve the digital customer experience, this is an opportunity to make a meaningful impact within a growing organization.

This role offers a remote work arrangement however intermittent travel to Allied Wire & Cable headquarters in Collegeville, PA will be necessary to facilitate training, onboarding, and in-person collaboration.  Travel would equate to less than 20% and would be most frequent during the first 90 days in the role. 

Additionally, we are seeking candidates in either the Eastern or Central time zone to align with the work schedules of our marketing and e-commerce teams.

What You’ll Do

• Lead the development and optimization of online customer journeys designed to improve conversion rates, online revenue, and RFQ/lead generation

• Manage the online product catalog including assortment strategy, taxonomy, product attributes, imagery, descriptions, and merchandising structure

• Develop and execute pricing, promotional, cross-sell, and upsell strategies that support customer engagement and revenue growth

• Optimize onsite search functionality, site navigation, checkout flows, and post-purchase communications to improve the customer experience

• Partner with Marketing, eCommerce, Web Operations, and external development partners to implement enhancements across digital properties

• Support roadmap planning and prioritization for improvements related to the online conversion funnel and digital customer experience

• Analyze website performance, customer behavior, and merchandising effectiveness to drive data-informed decisions

• Coordinate implementation of user experience improvements and digital merchandising initiatives with internal and external teams

• Maintain a strong understanding of digital merchandising trends, UX best practices, and eCommerce technologies

• Identify opportunities to improve workflows, processes, and customer interactions across digital channels

• Perform other duties as assigned

What You’ll Bring

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field; equivalent experience will also be considered

• 2+ years of experience in digital merchandising, online catalog management, or onsite search management

• 2+ years of experience supporting or leading online merchandising operations for an eCommerce business

• Experience working with digital merchandising and optimization platforms such as Optimizely, Cludo, or similar tools

• Strong understanding of user experience (UX) principles and website conversion optimization strategies

• Data-driven mindset with experience analyzing performance metrics and customer behavior to inform decisions

• Strong project management, organizational, and prioritization skills in a fast-paced environment

• Excellent communication and collaboration skills with the ability to work effectively across teams

• Proficiency with Microsoft Office applications including Excel and Word

• Ability to work independently, take initiative, and manage multiple priorities effectively

• Strong attention to detail and sound judgment when handling business-critical information

• Adaptability and flexibility in a changing digital environment

What We Offer

• Competitive base salary ranging from $85,000 to $105,000 dependent on relevant experience and annual bonus based on company and individual performance

• Comprehensive health coverage with multiple plan options (CDHP and PPO)

• Company-paid life and disability insurance, 401(k) with company match, supplemental insurance options

• Generous time off including PTO, paid holidays, parental leave, and compassionate care leave

• Wellness and support programs including EAP resources, wellness incentives, and telehealth

• Additional benefits including dental and vision coverage, FSAs/HSAs with company contributions, pet insurance, legal services, and identity theft protection

• An employee-centric company that values and truly appreciates our most important asset: You!

Our Use of AI in Recruiting

At GCG, we use AI technology to assist with our interviews by automating note-taking, allowing our hiring teams to focus fully on the conversation. This technology supports efficiency and accuracy in capturing candidate insights during interviews but is not used to evaluate resumes. All resume reviews and candidate assessments are conducted directly by our corporate recruiting team and hiring managers to ensure a thoughtful, human-centered approach.

About Allied Wire & Cable

Founded in 1987 and acquired by GCG in 2021, Allied Wire & Cable is a leading value-added distributor of wire, cable, and connectivity solutions. We support customers across industrial OEM, factory automation, communications, and building technology markets with a strong focus on service, responsiveness, and technical expertise.

About GCG

At GCG, our mission is to power, connect, and automate our world. With the responsive DNA of a startup and the size of a global leader, we offer top brands and extensive value-added services that make us an invaluable partner to our customers in multiple industry verticals across the globe. We are committed to meeting the needs of our customers, while focusing attention on our responsibility to the environment, our associates and the communities we serve.

This job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this classification. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

GCG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or  expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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