Digital Marketing Specialist, Paid Social Media

getchampion· Marketing
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📍 Delaware, OH, USFULL TIME

About this role

Overview

Great Day Improvements - Digital Marketing Specialist, Paid Social Media

 

We’re seeking a results-driven Digital Marketing Specialist,Paid Social Media to scale high-quality leads for our home improvement business. You’ll own Meta and other paid social channels end-to-end—turning audience insights and creative testing into lower CPL, stronger ROAS, and measurable revenue impact. If you love building, optimizing, and learning fast, this role is for you.

 

Success in this role requires strong platform fluency, data-driven decision making, and close collaboration with creative, analytics, web, and sales teams to ensure social media contributes meaningfully to pipeline growth and brand equity.

 

Compensation: $65-$70K PLUS Bonus Opportunities

Hybrid Position

Responsibilities

Paid Social Strategy & Lead Generation

• Set up, traffic, and launch campaigns including but not limited to Meta (Facebook/Instagram), TikTok, Pinterest, and Nextdoor ensuring accurate targeting, budgets, and pacing. • Maintain campaign hygiene (naming conventions, UTMs, exclusions, frequency caps) and keep programs on schedule. • Partner with creative and analytics to brief, traffic, and QA ad sets, audiences, and assets; manage tracking tags and pixels. • Monitor performance daily and proactively optimize budgets, placements, and audiences to improve CPL, CAC, CTR, CVR, and ROAS. • Build and refine audience segmentation (retargeting, lookalikes, interest/behavioral, geo and ZIP-level targeting) for local lead gen. • Run structured A/B and multivariate tests (hooks, formats, headlines, forms) and scale winners. • Analyze results in-platform and in analytics tools; translate data into clear, actionable insights and recommendations. • Stay current on platform updates (Advantage+, Lead Ads, creative best practices, CAPI changes, privacy policies) and share learnings with the team. • Support cross-functional initiatives that improve funnel efficiency and lead quality from first click to form submit/booking.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent experience).• 5-7 years of experience directly managing paid social media, preferably in home services, lead generation, or performance marketing environments.• Hands-on experience with Meta Ads Manager and familiarity with TikTok, Pinterest, and other paid social platforms. • Strong understanding of social analytics, conversion tracking, and performance measurement (Meta Pixel, CAPI, UTMs; GA4 and GTM familiarity is a plus).• Excellent written and verbal communication skills with strong attention to detail.• Highly organized, able to manage multiple projects in a fast-paced, results-driven environment.• Collaborative mindset with the ability to work independently while partnering effectively with creative, analytics, web, and sales operations teams.• Proactive and comfortable balancing creative storytelling with data-driven optimization.• Solid attendance and reliability record• Preferred: Experience with lead forms, offline conversions, and landing page testing/optimization (CRO).

 

Our Values:

 

• Customer First: Understand and shape customer needs, delivering distinctive value.• Entrepreneurial Drive: Innovate and challenge the status quo to achieve growth.• Transparency & Trust: Lead with humility, honesty, and accountability.• People-Focused: Develop talent, build teams, and lead through collaboration.• Results-Oriented: Drive execution and continuous improvement.

 

GDI is an Equal Employment Opportunity Employer

#INDGDI

Frequently Asked Questions

Is the salary disclosed for the Digital Marketing Specialist, Paid Social Media position at getchampion?
The salary for this Digital Marketing Specialist, Paid Social Media role at getchampion is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing Specialist, Paid Social Media position at getchampion located?
This Digital Marketing Specialist, Paid Social Media role at getchampion is based in Delaware, OH, US. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Marketing Specialist, Paid Social Media role at getchampion full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Digital Marketing Specialist, Paid Social Media role in the Marketing department at getchampion.
Which team or department does the Digital Marketing Specialist, Paid Social Media at getchampion belong to?
This Digital Marketing Specialist, Paid Social Media position is part of the Marketing department at getchampion. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Specialist, Paid Social Media position at getchampion?
Click the "Apply Now" button on this page. You will be redirected to getchampion's official application portal hosted on icims where you can submit your application directly.
When was the Digital Marketing Specialist, Paid Social Media job at getchampion posted?
This Digital Marketing Specialist, Paid Social Media position at getchampion was posted on Jun 10, 2024. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Specialist, Paid Social Media
getchampion
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