Overview

VP, Demand Generation (Marketing)

Location: United States Work Arrangement: Remote

About the Role

The VP, Demand Management owns Hyland's domestic demand generation engine — responsible for pipeline creation, progression, and the performance of a globally distributed team of demand generation and field marketing leaders. This role drives full-funnel marketing strategy across verticals and segments, aligns tightly with Sales leadership on shared pipeline accountability, and modernizes the demand function through AI, data-driven execution, and integrated digital and field strategies. Success means building a high-performing organization where every leader owns their market, their number, and their outcomes.

Your Role Responsibilities? Here's What You'll Do.

• Own the full domestic pipeline target including creation and progression across priority segments — establishing clear accountability models, business rhythms, and performance tracking to translate company revenue goals into regional pipeline plans, targets, and investment strategies.
• Lead a high-performing team of demand generation and field marketing leaders aligned to verticals and segments including cross-industry, healthcare, FSI, and government/education — ensuring each leader owns their defined market, pipeline number, and end-to-end demand generation strategy.
• Drive full-funnel demand execution including ABM, cross-channel campaigns, and pre-meeting engagement — ensuring digital strategy is fully integrated across all demand generation roles and partnering with centralized digital operations teams to maintain execution excellence and regional ownership of outcomes.
• Align demand generation strategy and execution to sales coverage models, partnering directly with Sales leadership to ensure shared pipeline ownership — and leading the SDR strategy and operating model to drive tight alignment, effective handoffs, and consistent conversion of demand into qualified meetings.
• Oversee domestic field marketing execution including events, local programs, and account engagement strategies — ensuring field programs are fully aligned to pipeline goals, integrated with digital and SDR motions, and continuously innovated to accelerate deal cycles and improve ROI.
• Build a culture of ownership, accountability, and performance transparency — optimizing marketing investment across channels, developing talent and leadership capability, and leveraging AI for scaled growth, speed to market, and data-driven decision-making.

Role Essentials

You'll be set up for success if you have:

• 15+ years of experience in B2B marketing with significant leadership responsibility in demand generation, field marketing, or growth roles
• Proven track record of owning and delivering pipeline or revenue targets in a complex, global organization
• Experience building and scaling vertically aligned, segment-driven demand generation organizations with clear accountability models
• Deep expertise in modern marketing disciplines including digital strategy, performance marketing, account-based marketing (ABM), and integrated cross-channel campaigns
• Strong experience partnering with Sales leadership and aligning marketing strategy and execution to shared revenue outcomes

What We'd Like to See

Bonus points if you bring:

• MBA or advanced degree in addition to a Bachelor's degree
• Hands-on experience using AI to accelerate go-to-market execution, improve segmentation, and drive growth at scale
• Demonstrated ability to lead organizational transformation and operating model change within a complex marketing function
• Experience leveraging partner relationships to scale growth through joint activities and co-marketing programs
• Proven track record of driving innovation in field marketing to increase engagement, accelerate deal cycles, and measurably improve ROI

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

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About Hyland Life

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.