Product Marketing Manager, Prosumer
About this role
We are building AI to simulate the world through merging art and science.
We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.
World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.
Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.
About the role
*Open to hiring remote across the US — we also have offices in NYC, San Francisco, and Seattle
We're hiring a product marketing manager to own how we go to market with prosumers — the creators, marketers, small business owners, and other professionals who use Runway every day to make their best work.
What you’ll do
Define and own the positioning and messaging and ICP segmentation for prosumer audiences and contribute to how it connects to Runway’s overarching position in the market.
Lead our push into the marketer audience, developing the positioning that breaks through to them and building the GTM motion to scale it.
Run a high volume of launches end-to-end, working closely with the product, marketing, and creative teams.
Develop deep audience and competitive insight through product data, social, and community signal, and use it to set segment strategy and sharpen positioning over time.
Be the voice of the audience inside product — partner closely with PMs and engineering to shape roadmap priorities and make sure what we build reflects what the audience needs.
What you’ll need
5+ years in product marketing, with at least 2 years in PLG product marketing.
Track record of launches that broke through culturally — moments that moved signups, adoption, engagement, or community sentiment in measurable ways.
Cross-functional operator who can drive alignment on complex problems and decisions.
Sharp product and data instincts.
Strong writing skills; holds the bar on copy across assets.
Ability to use AI tools to scale your work — you can set up agents to track competitive intel, use Cursor or Claude Code to prototype landing pages from our codebase, and generally don't wait on engineering or creative for things you can build yourself
Nice to have
Experience building out a multi-audience strategy
Marketed across both PLG/self-serve and sales-led motions
Background in creative tooling or AI products
Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.
There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.
Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.
Working at Runway
Great things come from great teams. We’d love to hear from you.
We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.
More about Runway
We're excited to be recognized as a best place to work:
Crain's | InHerSight | BuiltIn NYC | INC
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