LinkedIn Campaign Executive

Role Purpose

Location- Ruddington, Nottinghamshire

 

Level - Support

Role 

 

Department - Marketing 

 

Working Pattern - Hybrid (three days a week in the head office)

 

Benefits - Benefits at Ideagen

 

Salary -  To be discussed at next stage

 

We’re looking for a LinkedIn Campaign Executive to own and optimise paid LinkedIn activity across EMEA, North America and APAC. You’ll be responsible for delivering high‑quality B2B leads and account engagement through smart targeting, compelling creative and data‑driven optimisation supporting Ideagen’s growth across regulated industries.

This is an exciting hands‑on role for someone who loves experimenting, analysing and continuously improving campaign performance!

 

Responsibilities

• Build, launch and optimise LinkedIn advertising campaigns using Sponsored Content, Lead Gen Forms and account‑based targeting
• Manage campaign budgets, pacing and performance across multiple regions
• Write and brief engaging B2B ad copy tailored to professional audiences
• Develop and refine audience strategies using matched audiences, ABM lists and buyer‑persona targeting
• Monitor performance daily, running A/B tests to improve CTR, CPL and lead quality
• Collaborate with regional marketing, sales and operations teams to align campaigns with pipeline goals
• Track and report on campaign performance, lead quality and contribution to pipeline

Skills and Experience

• Hands‑on experience running LinkedIn campaigns in a B2B, SaaS or technology environment
• Strong working knowledge of LinkedIn Campaign Manager, Lead Gen Forms and audience targeting
• Data‑driven mindset with the ability to turn insights into clear optimisation actions
• Strong understanding of B2B buyer journeys and LinkedIn's role across the funnel
• Confident writing concise, compelling ad copy for professional audiences
• Experience supporting lead generation and/or account‑based marketing campaigns
• Comfortable working with performance data (Excel/CRM/marketing automation tools)

Nice to have:LinkedIn certifications, ABM experience, exposure to regulated industries or curiosity around using AI tools to improve campaign performance.

 

 

About Ideagen

 

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our   tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always    working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.  We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!   What is next? 

If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.

To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com. All matters will be treated with strict confidence.

 

At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place! 

 

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