Regional Marketing Strategist
kettler· Marketing
About this role
Overview
Under the direction of the Vice President, Marketing, the Regional Marketing Strategist is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role is remote in the VA/DC/MD area, with occasional visits to our McLean, VA Corporate Office.
Responsibilities
- Develop and review marketing & media plans, campaigns, budgets and strategies for assigned portfolio
- Partner with operations teams to analyze local market trends and make strategic marketing recommendations
- Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, and report materials for an assigned portfolio
- Advance the overall quality of strategic thinking, creative direction and technology use to maximize the marketing program effectiveness in meeting growth and cost savings goals set by the company
- Use analytics data to suggest ways to increase presence and capture leads; works with internal team to implement and make necessary updates
- Track, monitor and report on lead sources, traffic and campaign effectiveness
- Stay abreast of competition and real estate marketing trends
- Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic
- Travel to designated sub-markets for in person marketing assessments and consultation as needed
- Maintain in-depth knowledge of on-line marketing channels
Qualifications
- Bachelor’s degree strongly preferred
- A minimum of 3 years experience in property management or marketing is required
- Experience leading a team or broad marketing initiatives/projects is highly preferred
- Strong writing skills, to effectively communicate your brand’s message
- Data analysis skills, to extract value from reporting tools
- Ability to organize, prioritize, and manage projects/tasks spanning multiple departments
- Proven success in crafting and implementing innovative ideas and concepts
- Excellent communication skills
- Valid driver’s license and transportation
- This job is 100% remote, but may require a visit to a local property site
Frequently Asked Questions
Is the salary disclosed for the Regional Marketing Strategist position at kettler?
The salary for this Regional Marketing Strategist role at kettler is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Regional Marketing Strategist job at kettler remote?
Yes, this Regional Marketing Strategist position at kettler is remote, with team members based in McLean, VA, US. You can work from home or anywhere in the supported regions.
Is the Regional Marketing Strategist role at kettler full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Regional Marketing Strategist role in the Marketing department at kettler.
Which team or department does the Regional Marketing Strategist at kettler belong to?
This Regional Marketing Strategist position is part of the Marketing department at kettler. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Regional Marketing Strategist position at kettler?
Click the "Apply Now" button on this page. You will be redirected to kettler's official application portal hosted on icims where you can submit your application directly.
When was the Regional Marketing Strategist job at kettler posted?
This Regional Marketing Strategist position at kettler was posted on Jun 11, 2024. Apply as soon as possible — early applications are often reviewed first.
Regional Marketing Strategist
kettler
You'll be redirected to kettler's official application page on icims.