National Sales Manager

relfm
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📍 Hertfordshire-Watford, UKFULL TIME

About this role

What's the role about?

 

 

National Sales Manager - Coca-Cola Europacific Partners

 

Know how to get the very best out of a field sales team?Can you spot performance opportunities before they become problems?

 

Full time, Fixed Term Contract (12 weeks)Salary: £38,000/annum + up to 10% bonus (OTE £41,800/annum) + CarHours: 37.5 hours per week, Monday to Friday (with some flex on days/times)Training: 20th & 21st July at Coca-Cola HQ, Central LondonLocation: National roleThis is not a sit-back-and-monitor-the-dashboard management role.We’re looking for a National Sales Manager to lead a team of 10 Sales Executives as part of a summer activation for Coca-Cola Europacific Partners’ Ready to Drink portfolio.You’ll be out in trade, coaching in real time, driving performance and making sure execution standards stay high across the country. From supporting your team in-store to analysing performance trends and spotting opportunities, this role is all about visible leadership and commercial impact.Fast-moving. Hands-on. Results-focused.Perfect for someone who loves developing people and driving performance in the field.What will you be doing?

  • Leading, coaching and motivating a team of 10 Sales Executives
  • Spending regular time in trade supporting and developing your team
  • Driving sales performance, KPI delivery and execution standards
  • Using sales and field data to identify opportunities and improve results
  • Delivering clear communication around targets, activity and priorities
  • Supporting onboarding and development of new starters
  • Managing performance, compliance and engagement across the team
  • Building strong relationships with internal stakeholders and customer contacts
  • Sharing market insight and competitor activity from the field

Why join us?

  • Earn up to 10% bonus based on KPIs upon successful completion of activity
  • Lead a nationally recognised Coca-Cola RTD campaign
  • High-profile summer activation with real visibility and impact
  • Training delivered at Coca-Cola HQ in Central London
  • Opportunity to make a genuine impact in a short, commercially focused campaign

What are we looking for?

  • Previous experience managing field sales or van sales teams
  • Strong coaching and performance management capability
  • Experience working within FMCG, field marketing or convenience retail channels
  • Commercially minded with confidence using data to drive action
  • Comfortable working in a fast-paced, high-accountability environment
  • Strong communication and relationship-building skills
  • Full UK driving licence for at least 12 months
  • Comfortable working within an alcohol category campaign

If you’re the type of leader who enjoys being out with the team, improving performance and creating momentum from day one, we’d love to hear from you.Apply now and lead this exciting summer activation!

 

 

More about us...

 

At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

 

Awards

We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™* every year since 2015, with additional accolades:

  • UK’s Best Workplaces™ for Women* (since 2018)
  • UK’s Best Workplaces™ for Wellbeing* (since 2018)
  • UK’s Best Workplaces™ for Development* (since 2024)
  • UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
  • Happiest Workplace Award* (WorkL, 2023,2024 & 2025)

We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year* titles than any competitor.

 

Sustainability*

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

  • Ecovadis – Silver Award
  • ISO 14001 & ISO 27001 Certifications
  • Cyber Essentials Accreditation
  • Partnership with Oblong Trees
*awards may be listed under our previous name, REL Field Marketing.  

Our Rebranding Journey

In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.

 

 

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Frequently Asked Questions

Is the salary disclosed for the National Sales Manager position at relfm?
The salary for this National Sales Manager role at relfm is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the National Sales Manager position at relfm located?
This National Sales Manager role at relfm is based in Hertfordshire-Watford, UK. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the National Sales Manager role at relfm full-time or part-time?
This is listed as a FULL TIME position. It is posted as a National Sales Manager role at relfm.
How do I apply for the National Sales Manager position at relfm?
Click the "Apply Now" button on this page. You will be redirected to relfm's official application portal hosted on icims where you can submit your application directly.
When was the National Sales Manager job at relfm posted?
This National Sales Manager position at relfm was posted on Jun 11, 2024. Apply as soon as possible — early applications are often reviewed first.
National Sales Manager
relfm
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