Senior Director, Implementations – Marketing

Overview

The Senior Director, Implementations is accountable for the strategic direction, operational excellence, and financial performance of the G5 Marketing Implementations organization. This leader ensures a consistently high‑quality customer experience across all software implementations while scaling people, processes, and infrastructure to support business growth and increasing product complexity.

Reporting into Professional Services leadership, this role leads senior managers and managers, establishes enterprise‑wide standards, and drives long‑term strategy execution. The Senior Director works closely with Product, Sales, Customer Success, Support, Finance, Billing, and Technology partners to deliver cohesive, end‑to‑end implementation experiences.

This role requires a strong background in process transformation, change leadership, and customer delivery, paired with domain expertise in marketing technology, website development, and/or agency delivery models, and the technical depth to understand system architectures and implementation ecosystems.

Responsibilities

Strategic Leadership & Execution

• Own end‑to‑end delivery and performance of the G5 Marketing implementation portfolio for both new and existing customers.
• Define and execute a clear, multi‑year implementation strategy aligned with enterprise objectives and growth plans.
• Translate strategy into disciplined execution that drives measurable improvements in efficiency, quality, and customer satisfaction.

Operational Excellence & Scale

• Lead large‑scale process transformation initiatives to improve implementation velocity, quality, data accuracy, and cost efficiency.
• Establish and standardize implementation methodologies, governance frameworks, and best practices across the organization.
• Define, track, and continuously improve enterprise implementation KPIs, including productivity, delivery performance, financial results, and customer satisfaction.
• Anticipate, govern, and mitigate operational risks; establish escalation frameworks and lead resolution of complex, high‑impact issues.

Cross‑Functional Partnership

• Partner with executive leadership to forecast demand, define operating models, and ensure scalable, sustainable resource strategies.
• Ensure strong cross‑functional alignment with Product, Sales, Customer Success, Billing, Training, Support, and Technology teams.
• Serve as a senior escalation point and trusted advisor for strategic and enterprise customers.

People & Culture

• Lead and develop high‑performing leadership teams, including managers and senior managers across globally distributed teams.
• Build leadership bench strength through coaching, mentoring, succession planning, and talent development initiatives.
• Foster an execution‑focused, data‑driven culture grounded in accountability, collaboration, and continuous improvement.
• Oversee all aspects of the employee lifecycle for exempt and non‑exempt staff, including performance management and compliance.

Financial & Business Management

• Own departmental budgets, workforce planning, and cost controls to achieve financial and operating targets.
• Ensure adherence to legal, regulatory, security, and data privacy requirements.
• Provide insight and thought leadership to executive leadership on implementation strategy, scalability, risk, and long‑term value creation.

Qualifications

• 12–15+ years of progressive professional experience, including:
• • 8–10+ years leading managers and senior leaders in complex organizations
  • 5+ years in website development, marketing technology, or a related field
  • 5+ years in customer‑facing delivery, operations, or professional services leadership roles
• Bachelor’s degree in Business, Technology, or a related field (or equivalent experience)
• Demonstrated success leading large‑scale organizational change and transformation initiatives
• Expertise in designing or governing multi‑site web platforms at scale
• Strong understanding of content governance, brand consistency, and system integrations
• Deep knowledge of delivery models, portfolio management, implementation methodologies, and process optimization
• Ability to define standards, guardrails, and reusable patterns across diverse environments
• Strong analytical and judgment skills in complex, ambiguous situations
• Proven ability to operate effectively with executive stakeholders and manage competing priorities
• Strong business acumen with the ability to translate vision into operational execution

Preferred

• RealPage product and ecosystem knowledge
• Property management or multifamily industry experience

Physical Demands and Working Conditions

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. May be required to lift or move 10+ pounds.

Salary and Benefits

RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.

Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.

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