Market Development Representative - Specialty Brands

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

Join our team as a Market Development Representative specializing in our Specialty Brands portfolio! In this role, you will be a pivotal partner in driving volume and distribution sales goals for targeted brands within unique and dynamic market territories in the Greater Los Angeles area.

Targeted Brands Include: Fireball, 1792, BuzzBallz, Paul Masson, Wheatley, Corazon, 99 Brand, Heublein, Svedka, Sazerac Rye, Taaka, Southern Comfort, Grand Gala Cognac, Sheep Dog

What You’ll Be Doing: 

As an MDR for Specialty Brands, your role will include:

• Crafting Solutions for Growth: Implement creative and strategic solutions specifically tailored to challenging accounts to drive increased market share.
• Brand Building: Leverage consumer insights and category trends to educate diverse decision-makers, creatively overcome objections, and enhance product placement and sales.
• Distribution Leadership: Guide distributor partners to optimize in-store selling, strategic merchandising, and effective account execution.
• Volume Objectives: Achieve sales volume targets, especially emphasizing high-volume value-tier products through strategic placement and storytelling about profitability.
• Strategic Program Execution: Execute programs focused on distribution, creative merchandising, displays, and targeted retail promotional activities, driving tangible results.
• Rapport Building: Cultivate deep, mutually beneficial relationships with diverse customers, including Syrian, Indian, and Asian decision-makers, through understanding their unique business needs.
• Communication & Collaboration: Serve as the communication lead, effectively liaising between key accounts, wholesalers, and internal stakeholders.
• KPI Monitoring: Track and manage KPIs rigorously to ensure consistent achievement of business objectives.

*Job responsibilities may vary by state depending on regulatory requirements for the state.

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Qualifications/Requirements

Do you have an achievements-based resume? Highlight your sales accomplishments!  

• Education: Bachelor's degree or equivalent experience.  
• Experience: Minimum 1 year of professional field sales experience in alcohol-beverage or CPG (consumer packaged goods) industries.  New college graduates are required to have a sales/marketing internship or full/part-time sales role (preferably in consumer-packaged goods) and/or sales competition experience. 
• Results Driven: Proven volume achievements and ability to deliver on distribution and retail promotional goals. 
• Technical Savvy: Demonstrated successful use of sales data analytics and tools to drive sales results, identify market trends, and produce measurable results.  
• Mobility: A valid driver's license and ability to travel within an assigned territory is required.  
• Schedule: Flexibility to work non-traditional hours, including evenings and weekends. 
• Location: Live in or near the territory. 
• Expenses: Ability to personally cover ordinary and essential business expenses that will be promptly reimbursed. 
• Compliance: Required to obtain a solicitor’s permit in any state.

Culture and Benefits

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $63,000 - $95,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

What’s Next:

After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.