VP of Performance Marketing

Overview

JOB SUMMARY: Vice President of Global Digital Strategy and Performance Marketing

We are seeking a dynamic and results-driven Vice President of Performance Marketing to lead and continue to build out our growth marketing, digital initiatives and channels. This strategic leadership role will be instrumental in shaping and executing our overall paid and owned media strategy, specifically focused on digital marketing, customer acquisition, and leveraging data-driven insights to optimize performance marketing campaigns and maximize ROI.

RESPONSIBILITIES AND DUTIES:

• Rapid Value Creation: Identify and execute immediate "quick wins" (e.g., optimizing local search for underperforming stores) to demonstrate ROI within the first 90–180 days.
• M&A Integration Support: Lead marketing due diligence and rapid digital onboarding for newly acquired locations to quickly bring them up to chain-wide performance standards.
• Budget Efficiency & Cost Optimization: Systematically audit spend across 550 stores to eliminate waste and reallocate capital toward the highest-performing service lines (e.g., brakes vs. oil changes).
• Scalable Tech Stack: Build out and expand on a unified MarTech stack (CRM, localized SEO tools) that can support rapid expansion from 550 to 1,000+ stores without a proportional increase in headcount. 
• Develop and lead the implementation of a comprehensive performance marketing and digital strategy aligned with overall business objectives and growth targets.
• Drive the planning, execution, and optimization of performance marketing campaigns across paid, owned, and earned digital channels.
• Utilize data analytics and insights to identify opportunities for optimization and improvement, driving continuous growth and innovation.
• Establish and monitor key performance indicators (KPIs) and metrics to measure the effectiveness of digital campaigns and initiatives, providing regular reporting and insights to senior leadership.
• Collaborate with cross-functional teams to ensure alignment and integration of performance and digital initiatives with broader marketing and business strategies.
• Lead, mentor, and inspire a high-performing team of digital marketing professionals, fostering a culture of innovation, collaboration, and excellence.
• Stay informed about industry trends, emerging technologies, and best practices to ensure our digital strategy remains cutting-edge and ahead of the curve.

QUALIFICATIONS: 

• Bachelor’s degree in marketing, Business Administration, or related field; MBA or advanced degree preferred.
• Proven track record of success in developing and executing global digital strategies that drive business growth and ROI.
• Extensive experience in performance marketing, with a deep understanding of digital advertising platforms, technologies, and best practices.
• Strong analytical skills and a data-driven mindset, with the ability to translate insights into actionable strategies and tactics.
• Exceptional leadership and communication skills, with the ability to inspire and motivate teams to achieve ambitious goals.
• Strategic thinker with a focus on innovation and continuous improvement, able to anticipate and adapt to changing market dynamics.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and stakeholders.

OPPORTUNITY DETAILS:

• Competitive salary and bonus structure commensurate with experience.
• Comprehensive benefits package including health insurance, retirement plans, and more.
• Opportunities for professional development and career advancement within a global organization.
• Dynamic and collaborative work environment with a diverse and talented team.

Benefits:

At Sun Auto we recognize that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement) as well as:

• Medical, Dental and Vision Insurance
• Health Savings Account
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Employee Discounts
• Educational Assistance
• Company Paid Life Insurance
• Short-Term and Long-Term Disability Insurance

Sun Auto Tire and Auto provides equal opportunities to all employees and applicants for employment without regard to race, sex, color, religion, age, national origin, citizenship, marital status, disability, veteran status, genetic information, sexual orientation, gender identity. We will not discriminate in any employment decision against any individual on the basis of race, sex, color, religion, age, national origin, citizenship, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.