Senior Account Executive (DACH Region)

About Stora

Stora is a self storage software platform at the forefront of a technology-led transformation of the industry. We help self storage operators run better businesses through automation, payments, reporting, and modern customer experiences.

In just over four years, Stora has helped hundreds of operators globally process tens of millions in automated payments. We’ve built a reputation as innovators in our space, with a fast-growing product and a team focused on clarity, momentum, and real outcomes.

We’ve proven product-market fit across multiple regions and we now want to accelerate our growth across Europe.

Why this role matters

To accelerate our growth across the DACH region, you’ll be responsible for identifying opportunities and turning them into consistent, repeatable revenue across Germany, Austria, and Switzerland.

You’ll lead from the front in a growing region — working with a high degree of autonomy while collaborating closely with the wider team across Europe. You will be responsible for building momentum, shaping our approach, and accelerating growth in a key market.

This role is about ownership as much as execution. You’ll identify opportunities, progress deals, and generate insight on the ground — feeding back what resonates with customers and what doesn’t.

What you’ll be doing

• Developing new business through outbound prospecting, networking, and self-sourced opportunities across the DACH region

• Owning the full sales cycle for prospects, from first meeting to close

• Running high-quality discovery and demos with self storage operators

• Qualifying opportunities rigorously

• Closing new ARR and contributing directly to revenue targets

• Working with Marketing to refine ICPs, messaging, and objections

• Feeding real market insight back into Product and GTM strategy

This is not a passive AE role.

You’ll be expected to think, challenge, and improve how we sell.

Who this role is for

This role is ideal if you are:

• An experienced SaaS AE with strong SMB or mid-market experience

• Sharp on discovery, value-based selling, and objection handling

• Commercially minded - you understand how deals actually get done

• Comfortable with ambiguity and change

• Someone who enjoys building as well as closing

Professional fluency in both German and English is essential. You’ll be leading customer conversations across the DACH region while working closely with our English-speaking Product, Marketing, and GTM teams.

What we care about

• Strong discovery and qualification discipline

• Clear, confident communication

• Commercial judgment; knowing when to push and when to walk away

• Coach-ability and intellectual honesty

• Ownership of outcomes, not just activity

• Comfort working in a fast-moving, scaling environment

• A bias for action over perfection

Why Stora

• An opportunity to accelerate revenue growth in an expanding region

• A product that already has traction, not a science experiment

• Real influence on how EU sales is scaled

• Clear targets, clear expectations, no theatre

• A culture that values momentum, clarity, and delivery

• Strong cross-functional collaboration

This is a role where good performance is noticed quickly and rewarded appropriately.

What we offer

• Competitive base salary of €60-100k depending on experience, with OTE of up to €135k

• Realistic and achievable OTE

• Private health insurance for you and your family

• Company pension

• 35 days annual leave

• Share options: genuine upside as Stora scales

• WFH budget

• L&D support and ongoing sales coaching

• Regular in-person team and company events

Next steps

We review applications on a rolling basis and move quickly when there’s a strong fit.

Equal Opportunities at Stora

Stora is proud to be an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone is treated with dignity and respect, and where individual differences are valued.

We welcome applications from all suitably qualified candidates regardless of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religious belief or political opinion, or sexual orientation.

All recruitment and employment decisions are made on the basis of merit, competence, and business need. We actively promote equality of opportunity and fair participation in line with our responsibilities under Northern Ireland equality legislation.

If you require any reasonable adjustments during the recruitment process, please let us know.