Senior Manager, Loyalty Brand & Marketing

About the Company

Riyadh Air (RX), headquartered in the Saudi Capital, is the new national airline that’s shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub - a digitally native airline that will connect the kingdom to more than 100 destinations.

About the Role

Are you a strategic brand and marketing leader with a passion for building customer loyalty and creating meaningful member experiences?

In this pivotal role, you'll lead the development and execution of Sfeer’s brand and marketing strategy, shaping a distinctive loyalty proposition that strengthens member engagement, enhances brand equity, and supports Riyadh Air’s commercial ambitions.

You'll will play a critical role in positioning Sfeer as a market-leading loyalty program by developing compelling brand strategies, integrated marketing campaigns, and member-focused experiences that drive acquisition, engagement, retention, and long-term loyalty.

Importantly, working closely with Loyalty, Commercial, Digital, CRM, Product, and external partners, you will deliver data-driven marketing initiatives across owned, earned, and paid channels, ensuring a consistent and impactful brand presence throughout the customer journey.

Central to your success in this role, your responsibilities will include defining brand positioning, leading integrated campaign planning, overseeing content and storytelling strategies, and managing partner marketing initiatives that expand program reach and strengthen member value.

As a strategic marketing leader, you will leverage customer insights, market intelligence, and performance data to optimise marketing effectiveness, improve return on investment, and continuously enhance the relevance and competitiveness of our brand.

In addition, you'll also manage agency relationships, oversee marketing budgets, establish performance measurement frameworks, and drive continuous improvement through testing, learning, and innovation across all loyalty marketing activities.

This is a high-impact opportunity for a commercially minded and customer-focused marketing leader ready to shape the future of loyalty at Riyadh Air.

About You

Degree qualified, will demonstrate a minimum of 10 years experience across brand management, loyalty marketing, customer engagement, or related marketing disciplines, with a proven track record of delivering successful marketing initiatives and measurable business results.

You are expected to have strong expertise in brand strategy, integrated marketing, campaign development, and customer engagement, with the ability to translate customer insights into impactful marketing strategies and compelling brand experiences.

With experience in loyalty programmes , particularly from an airline, travel, hospitality, retail, or other customer-centric industries, you'll already be one step ahead.

We'd love to hear from you even more if you are a strategic, commercially aware, and data-driven leader with the ability to influence cross-functional teams, agency partners, and senior leaders to deliver exceptional outcomes.

This is your opportunity to shape the future of air travel. Bring your best and show us why you can own this position within Riyadh Air.

Please submit your application by clicking on the Apply button. Our Talent Acquisition team will be reviewing applications shortly.