VP of Sales, New & Existing Business (adtech)

Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity. 

We're looking for a seasoned, high-impact VP of Sales to own the full revenue number—from landing new enterprise logos to expanding and retaining our most strategic accounts. Reporting directly to the CRO, you'll lead a team of Account Executives split across new and existing business.

This is a role for someone who can operate at both altitude and ground level—setting strategy and vision while staying close enough to the business to influence deals, coach reps in the moment, and serve as an executive presence with our most important customers and prospects. You've built high-performing teams, designed GTM motions, and driven revenue growth in complex enterprise environments—and you're energized by the opportunity to do it in a fast-moving, category-defining space.

What you'll do:

• Lead a high-performing, dual-motion AE team: You'll manage and develop a team of Account Executives split across new business and existing business, setting a high bar for performance, building a culture of accountability and curiosity, and providing hands-on coaching through complex deals, negotiations, and executive engagements across both motions.

• Own new enterprise business: You'll be accountable for driving net new revenue from enterprise accounts—setting quotas, refining our outbound and inbound motion, and ensuring your new business AEs are equipped with the messaging, tools, and strategy to build pipeline and win in a competitive market.

• Drive expansion and retention across existing accounts: You'll oversee the existing business motion in equal measure—owning net revenue retention, renewal rates, and expansion ARR across your existing business AEs. You'll ensure every account has a clear growth plan, executive alignment, and a compelling ROI narrative that drives continued and expanded investment.

• Architect the GTM motion across both functions: You'll own the design and ongoing refinement of how we acquire, retain, and expand enterprise customers—building repeatable frameworks for both new logo acquisition and land-and-expand. You'll partner with the CRO, Product, and Marketing to test new motions, influence packaging and pricing, and ensure our strategy reflects what's actually working in the market.

• Drive pipeline in partnership with Marketing: You'll work closely with Marketing to build and maintain a healthy pipeline across both new and existing business motions—aligning on sourcing targets, campaign strategy, and lead quality to ensure the team has what it needs to hit bookings goals.

• Serve as an executive sponsor and relationship leader: You'll engage directly with C-suite stakeholders across both new prospects and existing customers—serving as an executive sponsor on our most strategic deals and relationships, and coaching your team to build the same depth and credibility across their books of business.

• Own the full revenue number with operational precision: You'll be accountable for the team's complete revenue picture—new ARR, expansion ARR, and net revenue retention. You'll maintain rigorous pipeline health across both motions and deliver accurate, data-driven forecasts to the CRO with the operational discipline to back them up.

• Be a strategic voice at the leadership level: Reporting to the CRO, you'll be a key contributor to revenue strategy and cross-functional alignment—representing the voice of both prospects and customers, shaping roadmap priorities, and helping define how we build and scale a category-leading GTM.

What you'll bring:

• Proven VP-level sales leadership: You have a demonstrated track record of leading high-performing AE teams across both new business and existing business motions, and owning a significant revenue number in an enterprise SaaS environment. 12+ years of experience in enterprise software sales, including 3+ years in a senior sales leadership role.

• Dual-motion expertise: You've successfully led or owned both a new logo motion and a land-and-expand motion—ideally simultaneously—with a strong track record of driving new ARR, net revenue retention, and expansion ARR in complex, multi-stakeholder enterprise environments. Martech/adtech experience is strongly preferred.

• Team leadership and development: You have experience building, coaching, and scaling AE teams across both new business and existing business, with the ability to set differentiated strategies, coaching frameworks, and performance expectations across both motions.

• Executive presence and credibility: You operate comfortably and confidently at the C-suite level—as a leader and a strategic partner. You earn trust quickly, navigate organizational complexity with ease, and bring a point of view that both customers and internal stakeholders respect.

• GTM architecture experience: You've built playbooks from scratch across multiple sales motions. You know what it takes to design a scalable enterprise GTM, and you have the strategic thinking and operational rigor to execute against it.

• Early-stage or high-growth DNA: You've thrived in fast-moving, resource-constrained environments. You build structure without bureaucracy, move with urgency, and bring people along with you. Said otherwise, you get stuff done.

• Collaborative and cross-functional: You partner naturally with Product, Marketing, and the executive team. You bring market and customer insight into internal conversations and know how to influence strategy without authority.

Compensation:
Salary - 190-220k

Commission - 190-220k

Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at IT@vidmob.com