Paid Media Specialist

Overview

Reporting to the Director of Digital Marketing for Waters Division, this highly specialized and visible position within  Waters Division will be responsible for planning, executing, and optimizing the paid media campaigns across multiple platforms to drive brand awareness, lead generation and revenue growth.

The ideal candidate will actively manage campaigns, analyze data, and collaborate with cross functional teams to achieve the business objectives, and leverage expertise to drive audience engagement, expand brand awareness, and maximize digital revenue opportunities.

Responsibilities

• Paid media campaign development & management
• Monitor and optimize campaigns and creative across all platforms, tracking performance metrics and using data-driven insights to ensure maximum effectiveness and efficiency
• Accelerate Consumables digital adoption & revenue growth
• Conduct keyword research, audience segmentation, & competitive analysis
• Effectively foster cross-functional collaboration to ensure digital extensions are fully integrated into the overall marketing campaigns.
• Work closely with demand gen and SMEs to create digital content utilizing best practices
• Understanding of the current digital landscape, ecommerce trends and how they intersect with ongoing Waters customer needs
• Implement A/B testing and conversion tracking for continuous improvement

Qualifications

• Bachelors degree in marketing, Business, or related field required
• 4+ years hands on experience managing paid media campaigns
• Proficiency in Google Ads, LinkedIn Ads, Google Shopping, Bing, Baudu, and other related platforms
• Strong communication & organizational skills
• Excellent presentation skills
• Familiarity with Adobe Analytics, Google Analytics, GA4, and tag management systems
• Ability to travel domestically and internationally (up to 25%)

Company Description

Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide. 

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.

Key Words