Head of Influencer Marketing

HEY THERE

Are you a strategic, performance-focused leader with a passion for influencer and partnership marketing? Do you thrive in fast-paced environments and feel energized by building high-impact teams, driving automation and owning growth channels from strategy to execution? Then we’re looking for you!

At Yazio, we’re on a mission to help millions of people worldwide live healthier lives through better nutrition—and we know partnerships are key to scaling our impact. As our new Head of Influencer Marketing, you’ll take full ownership of our global partnership strategy and team, shaping the influencer, creator, brand and affiliate landscape for Yazio across key international markets.

This job is 100% remote and should be based in Germany.

YOUR MISSION

• Lead, mentor and scale our international partnership team of 4+ people

• Design and own our global partnership marketing strategy, from influencer activations and creator-led campaigns to affiliate collaborations and brand deals

• Ensure partnerships drive measurable performance, reflected in ROAS and bookings—with a clear link to business growth

• Champion AI-driven workflows and automation to scale the team and increase efficiency

• Define partnership conditions as well as negotiate and execute deals

• Directly interact with decision-makers for our targeted partners

• Further develop and manage existing partnerships

• Collaborate cross-functionally with Performance, CRM, Product, Brand & Finance to integrate partnerships into the broader growth engine

• Continuously track market trends and discover scalable growth opportunities in emerging partnership models

• Oversee budget planning, campaign forecasting and impact reporting

• Act as the technical point of contact for partner tracking stack

YOUR PROFILE

• Proven leadership experience: 3+ years of leading high-performing teams, ideally in influencer settings

• Deep knowledge of influencer and partner ecosystem, including creator, affiliate and brand collaborations

• Strong understanding of performance marketing KPI’s (CPM, ROAS, CAC) and campaign analysis

• Tech & AI savvy mindset: confident using tools and building scalable, automated processes with AI and current martech solutions (e.g., for outreach, analytics, optimization)

• Excellent communication & negotiation skills: the ability to effectively manage internal and external stakeholders, with strong negotiation and persuasion skills

• Performance-focused, analytical and always thinking scale over manual work

• Fluent in English with excellent verbal and written communication skills

• Interest in fitness and nutrition is a plus

OUR CORE TECH STACK

• Awin

• Storyclash

• Appsflyer, Omni

• Notion, Asana

• Google Suite

• Slack

• Various AI tools and models

WHY US?

• An exciting product with millions of users in over 150 countries, driven by our mission to transform the world through healthy eating

• A remote-first setup: work 100% from home, join a co-working space, or work abroad for several weeks per year

• 30 vacation days to relax and recharge, plus 5 child sick days if your little one needs you

• A focus-driven culture that values efficiency over long hours - no overtime expectations, and if it happens, you get that time back!

• A high-impact environment where your work drives real change - short decision-making processes and no micromanagement

• A team culture where ambition and balance go hand in hand, supported by strong connections - from our fully covered company retreat to team meetups and virtual coffee breaks

• Tools and support to do your best work: MacBook, monitor, and €1,000 annual learning budget, plus regular feedback and career development

• A truly international team with English as our company language and a shared commitment to growth and well-being - supported by Sunday Supplements and Nilo Health

DIVERSITY AND INCLUSION

At YAZIO, we believe that diversity fuels innovation. We are committed to fostering an inclusive environment where everyone, regardless of gender identity, race, religion, age, sexual orientation, or ability, feels valued and empowered. We celebrate different perspectives and actively encourage individuals from all backgrounds to apply.

READY TO JOIN US?

Excited to take YAZIO to the next level and help people worldwide lead healthier lives? We’d love to hear from you! Please send us:

• Your CV in English

• A few lines (or a short video if you prefer) about who you are and why you want to work at YAZIO

• Any additional materials that showcase your work (e.g., LinkedIn profile, portfolio)