Senior Marketing Manager

Job Summary

We are looking for a Senior Marketing Manager to lead the marketing and customer acquisition efforts for a Telecoms Client in Singapore. This is a rare opportunity to combine creative strategy, growth execution, and team leadership in a company that’s building something meaningfully different. The Client is revolutionizing the Telco experience by constantly adding innovative products and features to their portfolio, designed to bring exceptional value to the customers' lifestyle needs. This includes combining essential mobile services with a digital-first ecosystem that offers exciting benefits like cashback deals, reward points, and the power of AI features.

As Senior Marketing Manager, you’ll play a foundational role in bringing these new offerings to life, shaping how they reach the market and scale across customer segments.

Responsibilities:

As Senior Marketing Manager, you will drive the end-to-end customer growth engine for Singapore. You’ll lead a team of marketers, manage key performance and brand channels, and shape how we acquire, activate, and retain customers both online and offline.

This is a hands-on leadership role where you’ll pair unconventional marketing ideas with sharp growth thinking. You’ll be responsible for building campaigns that break through, scaling acquisition funnels, and experimenting with new growth levers across the customer lifecycle.

• Lead the marketing strategy across paid media, SEO, CRM, referral, and offline channels

• Build and execute full-funnel campaigns that drive awareness, acquisition, activation, and retention

• Own performance marketing budget, media mix, agency coordination, landing page optimization

• Partner with Product to improve onboarding, UX flows, and in-app engagement

• Collaborate with Commercial and Partnerships to ensure alignment on GTM, promos, and value proposition

• Lead and coach a lean, high-impact team of marketers and channel specialists

• Monitor KPIs, test hypotheses, and run rapid experiments to unlock customer growth

• Monitor funnel performance and constantly optimize for cost-effective, scalable outcomes

• Leverage AI tools to accelerate campaign creation, optimize creative testing, and uncover insights that drive breakthrough marketing performance

Our ideal candidate:

• Has 6–10 years of experience in marketing or commercial leadership gained from consumer tech, digital services, or app-based businesses

• Has deep understanding of funnel metrics, LTV/CAC models, and retention mechanics

• Skilled in tools like Google Ads, Meta, GA4, CRM platforms, and growth analytics stacks

• Experienced in managing small teams or cross-functional marketing squads

• A builder by nature comfortable in ambiguity, focused on outcomes, and highly collaborative

• Has deep expertise in digital marketing with a proven track record of scaling acquisition channels and driving measurable ROI

• Has strong AI curiosity and hands-on experience using latest AI tools (ChatGPT, Claude, Midjourney, etc.) to rapidly prototype campaigns, create content, and test innovative marketing concepts

• Has strong creative instincts; able to generate bold ideas and execute them quickly