Assistant Manager, Customer Value Management

cygnify· Cygnify
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📍 SingaporeFullTime

About this role

Job Title: Assistant Manager / Senior Executive, Customer Value Management

Location: Singapore

This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing. The incumbent will develop and optimize data-driven retention, upsell, and cross-sell strategies across multiple channels, leveraging customer insights, segmentation, and marketing automation to enhance engagement and reduce churn.

Key Responsibilities

Customer Strategy & Campaign Planning

  • Develop and execute customer lifecycle strategies to drive retention, engagement, and customer value

  • Leverage customer data and analytics to identify insights, behavioral triggers, and growth opportunities

  • Utilize SQL and analytics tools to support segmentation, targeting, and performance analysis

  • Develop and optimize Next Best Offer (NBO) / decisioning frameworks in collaboration with Data Science/Analytics teams

  • Plan and deliver targeted retention, upsell, and cross-sell campaigns to achieve churn reduction and revenue growth

  • Design and implement personalized offers and propositions to drive product adoption and customer loyalty

  • Build business cases and collaborate with cross-functional teams (e.g., Product, Marketing, Digital, Sales) to deliver initiatives

Campaign Execution & Optimization

  • Manage end-to-end campaign execution across multiple channels (e.g., email, SMS, app push, digital platforms)

  • Drive automation of marketing journeys to enable scalable, trigger-based, and real-time engagement

  • Implement test-and-learn approaches (e.g., A/B testing) to continuously improve campaign effectiveness

  • Monitor and optimize key performance metrics including conversion, engagement, retention, and ROI

  • Ensure strong campaign governance, including contact strategy, customer experience, and compliance

Qualifications

  • Degree in Marketing, Business, Statistics or similar field

  • Minimum 3-5 years of work experience in campaign management, preferably in telecommunications, tech, FMCG or a related industry

  • Must have working experience in SQL and Tableau

  • Ability to work independently as well as in a team in a fast-paced environment

  • Strong analytical, problem-solving and communication skills

  • Excellent interpersonal skills

    #LI-RK1

Frequently Asked Questions

Is the salary disclosed for the Assistant Manager, Customer Value Management position at cygnify?
The salary for this Assistant Manager, Customer Value Management role at cygnify is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Assistant Manager, Customer Value Management position at cygnify located?
This Assistant Manager, Customer Value Management role at cygnify is based in Singapore. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Assistant Manager, Customer Value Management role at cygnify full-time or part-time?
This is listed as a FullTime position. It is posted as a Assistant Manager, Customer Value Management role in the Cygnify department at cygnify.
Which team or department does the Assistant Manager, Customer Value Management at cygnify belong to?
This Assistant Manager, Customer Value Management position is part of the Cygnify department at cygnify. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Assistant Manager, Customer Value Management position at cygnify?
Click the "Apply Now" button on this page. You will be redirected to cygnify's official application portal hosted on ashby where you can submit your application directly.
When was the Assistant Manager, Customer Value Management job at cygnify posted?
This Assistant Manager, Customer Value Management position at cygnify was posted on Apr 27, 2026. Apply as soon as possible — early applications are often reviewed first.
Assistant Manager, Customer Value Management
cygnify
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