Product Marketing Specialist (Hybrid)

At Deeploy, we help organizations roll out AI they can trust. As our Product Marketing Specialist, you'll build the engine that turns a strong product into a recognisable brand and a predictable pipeline. In a market where most players sound the same, your job is to make sure we don't.

This is a hands-on role for someone who can write sharp copy, run campaigns end-to-end, and think clearly about positioning. You'll work directly with the Head of Marketing and closely with sales, leadership, and external partners, and you'll be the one making sure everything moves fast and coheres into something bigger.

Why Deeploy?

AI is being rolled out everywhere, but most of it is a black box. Deeploy exists to change that. We build the technical foundation that makes AI truly responsible: helping companies detect, understand, and prevent the harms caused by misaligned AI systems before they impact the real world.

We're an AI-native team. That means we don't just build for AI, we aim to be a frontrunner in our own work. We're constantly rethinking how we operate, and we expect everyone on the team to be part of that evolution.

What you will do

Inbound & pipeline

• Drive inbound pipeline growth with a focus on quality: MQL/SQL conversion rate, funnel velocity, and attribution

• Brief and manage paid media agencies and website optimisation partners, and report on performance

Content & organic visibility

• Own our presence across search and LLMs; build and run AI-native workflows for research, GEO, and competitor monitoring

• Produce high-quality copy at pace across website, social, email, and campaigns

Product marketing

• Turn product developments into compelling marketing material with launches that land with clarity

Campaigns & team alignment

• Design and run themed campaigns with a clear narrative, measurable goals, and cross-team buy-in

• Rally sales, events, and leadership around each campaign, including supporting LinkedIn content for senior stakeholders

Who we're looking for

This role sits at an unusual intersection: sharp enough to craft messaging that moves a CRO, systematic enough to build workflows that scale without breaking.

Must-Haves

• 2-4 years in a marketing role, ideally in a fast-paced B2B environment

• AI-native: you already use AI in your daily workflow and know how to get quality output fast

• Strong copywriter with a sharp instinct for messaging and positioning

• Comfortable owning multiple workstreams at once without dropping quality

• Based in the Netherlands
  

Nice-to-Haves

• Experience building or running GEO and organic visibility programmes

• Familiarity with AI, data, or compliance as a product category

• Experience in a start-up or fast-paced scale-up environment

What to expect from us

Shape the Future of AI: Work at the forefront of AI governance, transparency, and compliance, helping organizations innovate responsibly and create meaningful impact.

Collaborative Culture: Be part of a team that values openness, inclusivity, and collaboration. At Deeploy, every voice matters, and diverse perspectives drive our innovation.

Growth Opportunities: Access opportunities to learn, develop, and advance your career in a fast-growing company dedicated to transforming the AI landscape.

Competitive Benefits: Enjoy a competitive salary, stock options, and a comprehensive benefits package, including a pension plan.

Flexibility and Balance: Thrive in a flexible, hybrid work environment that supports your personal and professional well-being.

Our Hiring Process

We value efficiency and transparency. Here’s what to expect:

1. Application: Share your LinkedIn/CV and any personal projects you're proud of.

2. Introductory Call: A 20-minute chat to introduce our team and learn more about you.

3. Personal & Team Fit: A 60-minute chat with 2 team members you would work with in the future

4. Case Study: Prepare a case (timeboxed to 3 hours) and present it in a follow-up meeting with two team members.

5. Offer: If we’re a fit, we’ll extend an offer and welcome you aboard!

Got questions? Reach out anytime at jobs@deeploy.ai.