Paid Search Manager

Company Description

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

As a Paid Search Manager, you will join a growing Marketing team, supporting the execution of the performance marketing strategy across North America activity.

This role encompasses paid search, paid social, and paid app activity across North American markets. You will be responsible for coordinating and supporting management of activity across Google Ads, Apple Search Ads, Meta, Snap, TikTok, Reddit, and X.

This position requires accountability for all markets under your remit, with the aim of driving continual conversion growth. You will assume day-to-day responsibility of key platforms, overseeing implementation and performance marketing strategy, with the aim of exceeding customer acquisition and retention goals.

The salary for this role is $85,000 - $120,000 annually.

Qualifications

• Experience within the online betting or gambling industry.
• Experience working with enterprise level paid search and social accounts, with an agency background.
• In depth knowledge of Google Ads, Apple Search Ads, Search Ads 360, Meta, X, Snap or equivalent technologies.
• Expertise in performance marketing metrics beyond standard CPA/ROAS.
• Proficient in data analysis, with advanced Excel skills.
• Proven track record of driving year-on-year growth in digital KPIs whilst working within defined budgets.
• Understanding of advanced measurement approaches including Multi-Touch Attribution (MTA), Media Mix Modelling (MMM), and Incrementality and proven ability in driving continuous improvements in marketing effectiveness.
• Proficiency with mobile measurement partners (MMPs) such as Appsflyer, Skai, or others.
• Strong communication, collaboration and numerical skills essential for working autonomously within a large team setting.
• High attention to detail and ability to multitask.

Additional Information

• Facilitating best-in-class campaign delivery across markets and channels.
• Identifying performance driving opportunities and formulating cross-channels strategies to achieve digital objectives.
• Leading a team of associates to drive continuous campaign optimization and drive the exploration of new channels, features, and opportunities.
• Managing budget spend effectively in line with seasonality and digital objectives across core acquisition channels, providing justification for increases.
• Conducting ad hoc analysis to resolve pain points and drive continuous improvement.
• Delivering against financial year budget, driving continued YoY growth in digital KPIs and supporting financial year budget planning through forecasting and data analysis.
• Supporting and leading marketing initiatives across departments to enhance digital output, ensuring consistency and alignment with the entire department.
• Leading key event briefings and ensuring team readiness, preparing for high-traffic periods.
• Working directly with dedicated account management teams of the relevant platforms such as Google Ads, Meta, X, Snap, and Apple Search Ads ensuring we are taking advantage of latest developments.
• Working collaboratively with brand, CRM, and global marketing teams to effectively deliver across acquisition and retention strategies.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.