Senior Digital Marketing Manager

Company Description

At Mövenpick BDMS Wellness Resort Bangkok, we offer a perfect harmony of comfort and recuperation for guests seeking a restful escape while still in the heart of Bangkok, one of Asia’s most popular city destinations.

All rooms are designed with space in mind, offering private balcony access and featuring wellness equipment such as sleep therapy speakers and yoga mats. Guests can indulge in culinary delights that are health-focused yet utterly delicious at the resort’s various outlets.

A welcoming outdoor pool, set amidst stunning surroundings, encourages guests to linger and unwind.

Job Description

• Develop, own, and execute the hotel's annual digital marketing strategy, aligned with commercial targets and the property's Ambitious Goals framework.
• Lead digital agency partnerships and optimize paid media investments across Google, Meta, and emerging platforms.
• Drive SEO, GEO, content strategy, and website optimization to maximize visibility across traditional and AI-powered search environments.
• Manage CRM and email marketing programmes to increase guest engagement, loyalty, and guest lifetime value.
• Monitor and analyze marketing performance using GA4 and other analytics tools, providing actionable insights and recommendations.
• Serve as the guardian of Mövenpick brand standards, ensuring consistency across all marketing communications, visual assets, and guest-facing content.
• Oversee content creation, photography, videography, social media strategy, and creative output to strengthen the property's brand presence and storytelling.
• Lead marketing initiatives for the resort's restaurants, bars, wellness facilities, and spa experiences, driving awareness, revenue, and local market engagement.
• Provide strategic direction for PR, media relations, influencer partnerships, and brand collaborations to enhance visibility and reputation.
• Collaborate closely with the General Manager, Director of Sales & Marketing, Revenue Management, and Accor regional teams to align marketing investment with business objectives and direct booking growth.
• Track and report key performance indicators including website traffic, organic growth, ROAS, direct bookings, CRM performance, social engagement, media value, and online reputation.
• Monitor market trends, competitor activity, and emerging digital innovations to identify opportunities for growth and differentiation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field
• 5–7 years of marketing experience in luxury hospitality, lifestyle, wellness, or premium brands, including at least 2 years in a leadership role
• Strong background in digital and performance marketing
• Proven success in delivering campaigns that drive measurable results
• A strong storyteller who understands brand, content, and guest experience
• Commercial mindset with a passion for driving revenue, not just awareness
• Confident communicator, strong leader, and natural collaborator
• Fluent English required; Thai language is essential

Additional Information

• Employee benefit card offering discounted rates at Accor hotels worldwide.
• Develop your talent through Accor’s learning programs.
• Opportunity to grow within your property and across the world!
• Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.