Digital Experience Manager
hmgroup· H&M
About this role
Descripción de la empresa
Descripción del empleo
About the Role
As a Digital Experience Manager, your main focus will be to manage interaction with customer support; Guide E-com Leads based on executional plan; and Optimize overall digital performance based on QCP and Global guidelines.
This on-site role reports into our Commercial Manager and is based out of Mexico Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:
- Digital commercial customer planning
- Translate QCP into daily site activity plan across customer groups, including content publishing (e.g., start page, navigation)
- Optimize overall digital performance based on QCP and Global guidelines
- Digital experience optimization
- Secure full funnel optimization of the holistic digital customer experience on .com and app
- Plan analysis of sales performance, web analytics, user behavior and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand perception, customer lifetime value, etc.
- Review results and conclusions of tests and actions, and share learnings with Sales Market teams and Global functions to continually optimize digital experience, customer journey, and inform Global development roadmap
- Continually monitor and optimize delivery, payment & return options and fees to drive overall digital profit growth
- Drive implementation of post-purchase strategies, new capabilities and roll-outs
- Manage interaction with customer support
- Raise incidents with Global / Business Tech
- Collaboration
- Plan digital execution together with Commercial Manager and Commercial Lead General Information
- Guide E-com Leads based on executional plan
- Leverage Commercial Business Analyst for analysis and testing
Requisitos
Who You Are:
- Bachelor’s degree in Business, Marketing, Economics, or related field
- Deep understanding of digital channel and commercial implications
- Leadership capabilities including effective communication skills, the ability to influence, and the drive to see through opportunities
- Strong analytical, planning, and communication skills
- Excellent communication skills, fluent in English
- 3–4+ years’ experience in eCommerce, preferably in fashion
- Experience within ecommerce with understanding of the total digital ecosystem and its synergies
- Experience leading cross-functional collaboration and influencing without formal authority
- Advanced proficiency in both English and Spanish.
Información adicional
Why You’ll Love Working at H&M
- We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
- We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
- You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
- You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS.
Frequently Asked Questions
Is the salary disclosed for the Digital Experience Manager position at hmgroup?
The salary for this Digital Experience Manager role at hmgroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Experience Manager position at hmgroup located?
This Digital Experience Manager role at hmgroup is based in Ciudad de México, Ciudad de México, México, Mexico, México, mx. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Experience Manager role at hmgroup full-time or part-time?
This is listed as a Full time position. It is posted as a Digital Experience Manager role in the H&M department at hmgroup.
Which team or department does the Digital Experience Manager at hmgroup belong to?
This Digital Experience Manager position is part of the H&M department at hmgroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Experience Manager position at hmgroup?
Click the "Apply Now" button on this page. You will be redirected to hmgroup's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Digital Experience Manager job at hmgroup posted?
This Digital Experience Manager position at hmgroup was posted on Jun 12, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Experience Manager
hmgroup
You'll be redirected to hmgroup's official application page on SmartRecruiters.