Paid Media Lead
hmgroup· H&M
About this role
Company Description
Job Description
About the Role
As a Paid Media Lead, you lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals, optimizing performance, and driving strong results across channels.
You manage agency collaboration, oversee media budget follow-up, and ensure high-quality execution through continuous reviews, performance tracking, and cross-functional coordination.
This hybrid role reports into the Marketing Manager and is based at the Mexico Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:
Media Strategy & Planning
- Lead the formulation of Full-funnel (global and local paid media channels) media plans for activities along marketing calendar in accordance to set QCP process together with local agency teams, including budget per campaign/channel/week
- Align media plan and continuous updates with commercial plan
Media Activation, Optimization & Performance
- Lead the activation and ongoing performance follow-up of local paid media channels
- Collaborate with Global Media Optimization Lead on media optimization of global media channels
- Lead Full-funnel media Monthly and Quarterly Reviews in Sales Market
- Drive and follow up on paid media budget investments and results for the sales market.
Agency Management & Governance
- Conduct onboarding and regular performance reviews for local agencies based on global framework
- Responsible for the overall tactics and execution of local channel activation in collaboration with the media agency and global media teams.
Qualifications
Who You Are:
- Degree in Marketing, Comms., Business or related field
- Strong paid media expertise across channels and the full funnel
- Analytical and data-driven mindset • Strong stakeholder management and collaboration skills
- Commercial mindset with focus on ROI and performance
- 5–7 years’ experience in digital marketing, with strong focus on performance channels
- Proven track record in managing large media budgets and driving ROI-focused campaigns
- Experience managing agency partners
- Advanced proficiency in both English and Spanish.
Additional Information
Why You’ll Love Working at H&M
- We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
- We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
- You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
- You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS.
Frequently Asked Questions
Is the salary disclosed for the Paid Media Lead position at hmgroup?
The salary for this Paid Media Lead role at hmgroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Paid Media Lead position at hmgroup located?
This Paid Media Lead role at hmgroup is based in Ciudad de México, Ciudad de México, México, Mexico, México, mx. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Paid Media Lead role at hmgroup full-time or part-time?
This is listed as a Full time position. It is posted as a Paid Media Lead role in the H&M department at hmgroup.
Which team or department does the Paid Media Lead at hmgroup belong to?
This Paid Media Lead position is part of the H&M department at hmgroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Paid Media Lead position at hmgroup?
Click the "Apply Now" button on this page. You will be redirected to hmgroup's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Paid Media Lead job at hmgroup posted?
This Paid Media Lead position at hmgroup was posted on Jun 12, 2026. Apply as soon as possible — early applications are often reviewed first.
Paid Media Lead
hmgroup
You'll be redirected to hmgroup's official application page on SmartRecruiters.