Influencer Marketing Specialist
hmgroup· H&M
About this role
Company Description
Job Description
About the Role
As a Influencer Marketing Specialist, your main focus will be to drive local influencer marketing by adapting global strategy, running end-to-end influencer campaigns, and building strong relationships with creators.
You collaborate across teams to ensure aligned storytelling, stay connected to cultural trends, and continuously track and optimize campaign performance.
This hybrid role reports into our Marketing Manager and is based out of Mexico Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:
Influencer Strategy & Campaign Execution:
- Implement the Global Influencer Marketing strategy and operating model in the local market
- Plan, execute, and optimize local influencer campaigns based on global strategies, ensuring activations resonate locally and perform on platforms such as TikTok and Reels
- Work closely with the global influencer team, following established ways of working and guidelines while adapting activations to local needs
- Manage influencer collaborations end-to-end including briefing, creator selection, timelines, and coordination with partners
Creator Identification & Relationship Building
- Identify and engage relevant local creators, building strong relationships with talent and agencies
- Stay connected to local cultural trends and emerging creators to identify new opportunities for the brand
Collaboration, Alignment & Performance Tracking
- Act as a liaison between the Global Influencer Marketing team and the local market, ensuring regional nuances while maintaining global consistency
- Track campaign performance, engagement, reach, and impact, sharing insights and optimizing strategies
- Collaborate with Comms and Showroom to ensure alignment between Influencer Marketing and PR
Qualifications
Who You Are:
- Degree in Business, Marketing, Digital Media, Comms., or related field
- Deep interest in fashion and understanding of owned, paid, and earned media channels
- Proficiency in influencer management tools and campaign analytics (e.g., Google Analytics)
- Strong analytical, strategic mindset and planning skills
- Excellent relationship-building and communication abilitieS
- Minimum 3 years’ in influencer marketing, PR, or media
- Proven track record of managing influencer campaigns
- Advanced proficiency in both English and Spanish.
Additional Information
Why You’ll Love Working at H&M
- We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
- We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
- You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
- You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS.
Frequently Asked Questions
Is the salary disclosed for the Influencer Marketing Specialist position at hmgroup?
The salary for this Influencer Marketing Specialist role at hmgroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Influencer Marketing Specialist position at hmgroup located?
This Influencer Marketing Specialist role at hmgroup is based in Ciudad de México, Ciudad de México, México, Mexico, México, mx. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Influencer Marketing Specialist role at hmgroup full-time or part-time?
This is listed as a Full time position. It is posted as a Influencer Marketing Specialist role in the H&M department at hmgroup.
Which team or department does the Influencer Marketing Specialist at hmgroup belong to?
This Influencer Marketing Specialist position is part of the H&M department at hmgroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Influencer Marketing Specialist position at hmgroup?
Click the "Apply Now" button on this page. You will be redirected to hmgroup's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Influencer Marketing Specialist job at hmgroup posted?
This Influencer Marketing Specialist position at hmgroup was posted on Jun 12, 2026. Apply as soon as possible — early applications are often reviewed first.
Influencer Marketing Specialist
hmgroup
You'll be redirected to hmgroup's official application page on SmartRecruiters.