Principal Data Analyst, Marketing Analytics

Ready to make travel easier for millions? Airalo is the world’s first and largest eSIM store, helping travellers stay connected seamlessly in over 200 countries and regions. We trust our teams to take ownership, put customers first, and do work that has a real impact every day. What’s in it for you? Airalo offers team members a range of perks, including remote work, generous PTO, wellness and learning allowances, and, of course, our annual Airalo Away retreat. Learn more about our benefits here; www.notion.so/airalo-public/Benefits-25396a97ffca81fb9bc1f0be479f1be3   Hi, I'm Andra, Director of Data at Airalo! Our team works across the full data ecosystem, from collection to insights activation, ensuring that every piece of data drives meaningful action. We’re curious problem-solvers who love tackling challenges that haven’t been solved before and building tools and processes that scale impact across the company. Airalo’s fully remote Data team is growing. You’ll turn numbers into decisions that shape the future of our business, collaborating with cross-functional teams to solve complex problems and influence how millions of travellers stay connected. This isn’t just dashboards - it’s using data to drive strategy, inform product and growth decisions, and create real impact. You’ll have access to best-in-class tools, the freedom to experiment, and a team ready to turn insights into action. Do you thrive at the intersection of marketing science and business strategy? We're looking for a Principal Data Analyst, Marketing Analytics to own and execute our marketing measurement strategy - from Marketing Mix Modeling and incrementality testing through to attribution, channel economics, and budget allocation.  This role is for someone who combines deep technical expertise with the ability to influence how a global organisation thinks about growth. You'll design experiments, build models, and deliver the insights that shape how we invest our marketing spend across 190+ countries. But measurement only matters if it changes decisions - so you'll also drive adoption of your work across the Growth organisation, build measurement literacy with stakeholders, and elevate the data culture that turns analysis into action.  If you're ready to operate at the frontier of modern marketing measurement in a high-growth, global business - we'd love to hear from you.