Senior Product Marketing Manager
coinmarketcap· CMC - Marketing
About this role
KEY RESPONSIBILITIES
Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.
Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.
BASIC QUALIFICATIONS
1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
2. Proven track record of launching products and driving adoption through hands-on marketing efforts.
3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies.
4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key.
5. Exceptional communication and storytelling skills, with both technical and creative expertise.
Frequently Asked Questions
Is the salary disclosed for the Senior Product Marketing Manager position at coinmarketcap?
The salary for this Senior Product Marketing Manager role at coinmarketcap is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Product Marketing Manager position at coinmarketcap located?
This Senior Product Marketing Manager role at coinmarketcap is based in Global. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Product Marketing Manager role at coinmarketcap full-time or part-time?
This is listed as a Full time position. It is posted as a Senior Product Marketing Manager role in the CMC - Marketing department at coinmarketcap.
Which team or department does the Senior Product Marketing Manager at coinmarketcap belong to?
This Senior Product Marketing Manager position is part of the CMC - Marketing department at coinmarketcap. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Product Marketing Manager position at coinmarketcap?
Click the "Apply Now" button on this page. You will be redirected to coinmarketcap's official application portal hosted on lever where you can submit your application directly.
When was the Senior Product Marketing Manager job at coinmarketcap posted?
This Senior Product Marketing Manager position at coinmarketcap was posted on May 9, 2025. Apply as soon as possible — early applications are often reviewed first.
Senior Product Marketing Manager
coinmarketcap
You'll be redirected to coinmarketcap's official application page on Lever.