Senior Manager, Brand Media - NAM

Department: Brand Marketing Reports to: Director, Integrated Brand Marketing Location: North Vancouver, B.C. Your Opportunity at ARC’TERYX: As the Senior Manager, Brand Media, you will lead the North American brand media strategy across paid and integrated channels, driving large-scale brand awareness, retail traffic, and evolving consumer consideration for Arc’teryx. You will oversee omnichannel media planning and investment across national and localized campaigns, partnering closely with internal teams, agency partners, and regional stakeholders to deliver measurable brand and business impact. This role plays a critical part in shaping the future of brand media across the North American market.  You will collaborate cross-functionally to create and deliver impactful brand level media plans and implementation with your digital marketing, communications, community, retail and brand partners. This role is based out of our North Vancouver office and is open to hybrid work. Candidates must be eligible to work in Canada. Meet Your Future Team: The Integrated Brand Marketing team oversees the global seasonal calendar that blends product and storytelling to serve the needs of both our business and guest. You will be working closely with the greater team to drive impactful, comprehensive and measurable media campaigns across the year that help to drive brand awareness, affinity and impact.   If you were in the Senior Manager, Brand Media – NAM role now, here are some of the core activities you would be doing: Collaborating with the Director of Integrated Marketing to create strategy, briefing and implementation of all top of funnel awareness media for North America Leading strategic relationships with media agencies and internal partners, ensuring best-in-class planning, investment allocation, measurement, and innovation across channels Aligning with internal and external partners on a strong measurable view of all brand advertising against the brand’s strategic priorities Collaborating with cross-functional partners to create a full funnel media strategy for each season Leading retail media strategy and localized paid media activations across key North American markets, leveraging audience insights, geo-targeting, and performance measurement to drive in-store traffic, sales lift, and regional brand growth Leading and mentoring a team that consists of our retail marketing lead and regional social media specialists for NAM Working closely with the integrated brand marketing team to align all seasonal campaign moments with our brand media strategy and execution Aligning closely with our in-house digital media team to build your brand media strategy and gain strategic insights Owning the brand awareness media and retail marketing advertising budgets Building a brand media strategy and activations against a clear budget aligned with our brands key strategic priorities in partnership with Director of Integrated Brand Marketing   Here are some of the things you could be working on in the future: Working directly with the digital marketing team to build out a comprehensive brand awareness campaign for key epicenters with clear KPIs and integration with other digital marketing initiatives Evolving the NAM media strategy from awareness-led planning toward a full-funnel approach that strengthens brand consideration, consumer engagement, and long-term loyalty Partnering with cross-functional commercial, merchandising, and marketing leaders to shape a multi-year omnichannel media vision aligned to regional growth priorities and consumer expansion opportunities   Are you our next Senior Manager, Brand Media – NAM? You have a Bachelor's Degree in business administration, marketing, communications, or a related field  You have 8+ years of experience in marketing and media strategy, ideally with exposure to the outdoor industry You have experience working on creative campaigns, preferably for a DTC brand You have a strong background in creating measurable and effective media campaigns across all touchpoints for a brand, bonus if it is an apparel brand You have strong fluency in media analytics platforms, including Google Analytics, Meta Ads Manager, and cross-channel performance reporting tools You have experience briefing a media agency for a brand with internal and external partners and executing that brief effectively to drive results You strive in building relationships with cross-functional partners in a matrix organization You are keen to learn and not afraid to challenge status quo You have strong written and verbal communication skills  You effectively balance autonomy and collaboration  You are confident at juggling multiple projects and can prioritize your time to meet important deadlines Your passion for your work is paralleled by your passion for getting outside and living it  You have the ability and are willing to travel as necessary  You remain highly flexible and adaptable when faced with ambiguity