Build products customers truly love.

At Rohlik, we’re not just creating private label products — we’re shaping the future of smart grocery shopping.

As a Private Label Category Manager, you’ll own the full journey from idea to shelf: identifying market opportunities, developing exciting new concepts, sourcing the right partners, and launching products that drive both growth and customer loyalty.

If you’re passionate about innovation, trends, and turning insights into standout products, this is your chance to make a real impact across multiple European markets.

What we expect from you

• Own the commercial performance (sales, margin, penetration) of the private label assortment in assigned categories.

• Identify category whitespace and defines the private label product roadmap based on customer needs, branded benchmarks, and competitor analysis.

• Lead supplier sourcing, RFQs, and negotiations with private label manufacturers across Europe; manages tenders and contracts.

• Drive end-to-end new product development: brief, sampling, quality benchmarking, formulation sign-off, packaging, pricing, and on-shelf launch.

• Partner with Quality, Packaging, Design, and Regulatory teams to ensure product quality, compliance, and on-brand presentation.

• Collaborate with branded Category Managers to position private label within the total category architecture (good/better/best, price ladder, range role).

• Partner with Marketing and Supply Chain to plan launches, promotions, forecasting, and stock management for own-brand SKUs.

• Manage the lifecycle of existing private label products: performance reviews, reformulations, cost engineering, range rationalisation, and delisting.

• Provide input into the overall private label strategy, brand architecture, and Joint Business Plans led by the Director of Private Label.

• Track market trends, customer feedback, and category KPIs to continuously improve the own-brand offer.
  

What we look for

• Bachelor's degree in Business, Economics, Food Technology, Marketing, or equivalent.

• Minimum 3 years' experience in private label / own-brand development, category management, buying, or product development in FMCG, retail, or e-commerce.

• Proven track record of launching and managing own-brand products end-to-end (sourcing, NPD, packaging, pricing, launch).

• Strong negotiation and analytical skills; commercial acumen with full P&L understanding (cost build-up, margin, COGS).

• Experience managing multiple suppliers/manufacturers and complex product portfolios in parallel.

• Strong project management skills and ability to coordinate cross-functional teams under tight timelines.

• Fluency in Czech/Slovak and B2 level in English.

• If you're interested, please attach your CV in English

  What’s in it for you

  • Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly.

  • Good food every day - You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.

  • Life, not just work - You’ll have real flexibility – three days in the office, 2 days Home Office where it suits you. And unlimited paid vacation based on trust.

  • Personal growth - You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.

  • Real impact - What you do here matters. You’ll see your work changing how people eat and live — from day one.

  • Recognition among colleagues - Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.

  • Xtra membership - You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz.

  • Sport & wellbeing - You’ll stay active with company sports challenges or a subsidised Multisport card.

  • A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together.

  • If this sounds like you…You’re someone who takes ownership, acts fast and gets things done. Ready to bake something great with us?