Experience Design Director, Agentic UI

ABOUT APPLY   APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.   LOCATION: APPLY is hybrid/remote friendly. The preferred candidate should be based in Canada, working in hours that align to ET (Eastern Timezone) or PT (Pacific Timezone).   THE ROLE: As Director of Experience Design, Agentic UI, you will be a hands-on, senior technical leader responsible for executing, shaping, and delivering the next generation of AI-driven UI design across APPLY. This is a role built for a practitioner: you will spend at least 50% of your time as a direct "doer with AI," actively designing alongside Agents, while guiding the broader craft of screen design, advanced design systems, and interaction excellence across complex client engagements. Reporting to the Head of Experience Design, you will take full ownership of APPLY's agentic UI design workflows. You will drive both high-level design strategy and deep technical execution, covering everything from component strategy and design system requirements to defining exactly how great work gets built using emerging AI toolchains. You will serve as a trusted, deeply technical partner to clients and internal teams alike, moving beyond traditional team management to pave the way for a modern, execution-focused delivery model.   This role is made for a client-focused, seasoned design leader who thrives at the absolute intersection of craft, systems thinking, and AI-native workflows. You bring deep expertise in design systems spanning token architecture, component governance, CMS integration, and multi-platform scalability, and you know how to practically operationalize that expertise. You are someone who raises the bar for quality by doing the work; a builder who actively embraces agentic design workflows, advanced AI tools, and systems-level execution to push what’s possible for our clients and our practice.