Manager, Paid Search

Paid Search, Manager Location/Office Setup: NY, NY — Hybrid (3 days in-office)     Who We Are:   At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today’s market.    We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.   Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations.   We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact.   Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology.   Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.    What You’ll Do: Campaign Management & Optimization ·      Oversee day-to-day management of paid search and AI-driven search campaigns across assigned clients, ensuring accuracy, timeliness, and performance delivery.   ·      Monitor pacing, budgets, and KPIs across traditional and AI-powered search environments, implementing optimizations to drive efficiency and effectiveness. ·      Analyze campaign and visibility performance data, spanning paid search, generative engine results, and answer engine placements to identify trends, issues, and opportunities. ·      Contribute to test-and-learn roadmaps including ad copy tests, keyword and query intent expansions, prompt-response optimization, and feature adoption.   AI, GEO & AEO Strategy ·      Oversee day-to-day management of paid search and AI-driven search campaigns across assigned clients, ensuring accuracy, timeliness, and performance delivery.  ·      Monitor pacing, budgets, and KPIs across traditional and AI-powered search environments, implementing optimizations to drive efficiency and effectiveness. ·      Analyze campaign and visibility performance data, spanning paid search, generative engine results, and answer engine placements to identify trends, issues, and opportunities. ·      Contribute to test-and-learn roadmaps including ad copy tests, keyword and query intent expansions, prompt-response optimization, and feature adoption.   Team Leadership & Development ·      Supervise and mentor Senior Associates, and Associates, ensuring flawless campaign execution and professional development across paid and AI search disciplines ·      Provide training, feedback, and guidance on best practices, campaign workflows, and the rapidly evolving AI search landscape.   Client Partnership ·      Serve as the day-to-day client contact, delivering performance updates and recommendations across paid search and AI search visibility with confidence and clarity ·      Build strong client relationships by demonstrating accountability, expertise, and responsiveness as search continues to evolve.   Cross-Channel Collaboration ·      Work with Associate Directors and channel teams (Paid Social, Programmatic, SEO) to ensure paid search and AI search programs are integrated into broader media and content strategies ·      Share learnings, GEO/AEO best practices, and emerging AI search insights with peers and junior team members to elevate the team's collective expertise.